GU Field Based Marketing Director - Key Customer Team- Midwest

$188,000 - $268,000/Yr

Exelixis - Alameda, CA

Full-time

Alameda, CA

Professional, Scientific, and Technical Services

About the position

The Field Based Marketing Director on the Key Customer Team is a pivotal role that focuses on engaging with Key Opinion Leaders (KOLs) at select institutions and accounts within the Midwest region. This position is designed for a candidate who is an expert in Exelixis products and services, ensuring that the necessary cross-functional resources are available to support this key customer segment. As a member of the GI Marketing Team, the Field Based Marketing Director will collaborate closely with field sales and other members of the Commercial Team at the home office. The role is instrumental in developing the brand strategy for key customers and implementing the tactics that will drive this strategy forward. Additionally, the director will oversee the execution of the KOL strategy and tactics, ensuring alignment with the overall marketing objectives. The position requires the candidate to be located in one of the specified states: Michigan, Indiana, Minnesota, Wisconsin, Ohio, Illinois, Iowa, or Missouri. The director will assist in creating content for commercial tactics, including promotional speaker bureaus and advisory boards, while also identifying, cultivating, and maintaining long-term relationships with KOLs. This involves tracking their opinions and behaviors, leading the development of Key Account engagement plans, and managing KOL engagement at congresses. The director will play a crucial role in influencing the understanding of diseases and the potential role of Exelixis products in their management, utilizing on-label and approved marketing materials. Moreover, the director will act as the primary liaison between KOLs and home office cross-functional teams, assist in executing Advisory Boards, and develop promotional speaker bureaus. The role demands strong organizational, planning, and analytical skills, as well as the ability to manage multiple projects simultaneously. The candidate must be able to work independently and lead cross-functional teams towards a shared vision of success, while also being prepared to travel approximately 65% of the time to attend meetings, trainings, and programs.

Responsibilities

• Assist in the creation of content for commercial tactics including the promotional speaker bureau and advisory boards.
• Identify, cultivate, and maintain long-term relationships with KOLs, tracking their opinions and behaviors.
• Lead the development of Key Account engagement plans for each assigned KOL for the commercial team.
• Manage KOL engagement plans at congresses for the commercial team.
• Enable and influence the understanding of diseases and the potential role of Exelixis products using on-label and approved marketing material.
• Act as the primary liaison between KOLs and home office cross-functional teams.
• Assist in the execution of Advisory Boards, including identifying and inviting potential advisors, moderators, and speakers.
• Assist in the development of promotional speaker bureaus, including speaker identification and recruitment.
• Work closely with KOLs to obtain feedback for brand strategy development.
• Comply with all laws, regulations, and policies governing Exelixis activities.

Requirements

• MA/MS degree in a related discipline with 11 years of related experience, or BA/BS degree with at least 13 years of related experience.
• Field-Based/Regional Marketing experience.
• Oncology therapeutic area experience.
• Launch experience.
• Expert knowledge of relevant products and their therapeutic areas, competitors, and marketplace factors.
• Knowledge of KOLs and compliant KOL development practices.
• Strong organization, planning, and analytical skills.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously.
• Ability to work independently to execute against strategic and tactical plans under tight timelines.
• Ability to assemble and lead cross-functional teams toward a shared vision of success.
• Ability to present ideas effectively to individuals or groups, targeting presentation to the audience's needs.
• Ability to lead, mentor, and onboard newer team members.
• Valid driver's license and residence within the assigned territory.

Benefits

• 401k plan with generous company contributions
• Group medical, dental, and vision coverage
• Life and disability insurance
• Flexible spending accounts
• Discretionary annual bonus program
• Sales-based incentive plan for field sales staff
• Opportunity to purchase company stock
• Long-term incentives
• 15 accrued vacation days in the first year
• 17 paid holidays including a company-wide winter shutdown in December
• Up to 10 sick days throughout the calendar year