HCP Marketing Manager, Meningitis Franchise

GlaxoSmithKline - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Chemical Manufacturing

About the position

The HCP Marketing Manager for the Meningitis Franchise at GSK plays a crucial role in developing and executing marketing strategies for vaccines such as Bexsero and Menveo. This position involves crafting compelling content for campaigns, collaborating with various stakeholders, and enhancing the efforts of the field sales team to maximize market potential and protect individuals from vaccine-preventable diseases. The ideal candidate will demonstrate strong marketing acumen, analytical skills, and innovative thinking to drive customer engagement and optimize promotional resources.

Responsibilities

• Develop and execute go-to market efforts including conventions, speaker programs, patient advocate lead and college strategy.
• Oversee creative and analytics agencies and build strategic partner relationships with procurement and tech partners.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory, Media Partners and Creative Agency leads).
• Act as a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer' feedback to inform future optimizations of promotional resources.
• Amplify brand objectives to maximize pull-through and utilization of omnichannel resources and strategies.

Requirements

• BS/BA, preferably in Business/Marketing or Health Sciences related field
• 4+ years of healthcare marketing experience (i.e., brand marketing, market access, market research, marketing operations) or 4+ years of commercial experience (sales, training, or communications in an agency, CPG or pharma company)
• Experience working in a matrix environment and with all levels of the organization.

Nice-to-haves

• MBA
• HCP marketing experience strongly preferred
• 5+ years healthcare marketing experience
• Project management experience with proven ability to handle multiple projects simultaneously
• Demonstrated interpersonal skills and ability to build effective working relationships
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
• Experience with primary and secondary market research
• Demonstrated analytical skills
• Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision-making
• Experience implementing projects within pharma, including copy approval experience
• Experience managing external agencies.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.