HCP Marketing Manager, Trelegy (Durham, NC)

About the position

The HCP Marketing Manager for Trelegy at GSK is a pivotal role focused on developing and executing brand strategy targeted at healthcare professionals (HCPs). This position requires a strategic marketing foundation and innovative thinking to leverage modern technologies, particularly AI, to enhance GSK's marketing efforts. The role involves collaboration with cross-functional teams and managing agency relationships to optimize digital tools and drive growth for one of GSK's top brands.

Responsibilities

• Lead the strategic direction, development, implementation, and execution of all digital selling tools and resources.
• Implement professional campaigns through the development of key tactics, leveraging continuous data analysis to meet customer needs.
• Align brand attributes with marketplace needs using insights from market research and data analysis.
• Partner with stakeholders to develop customer guidance for the sales team aligned with brand strategy.
• Evaluate brand performance data to identify trends and market drivers, optimizing content to positively impact business trajectory.
• Lead the regulatory, legal, and medical promotional review process, including special copy approvals.
• Manage internal cross-functional teams to advance the use of digital tools in alignment with brand strategy.
• Drive collaboration across multiple business units to ensure organizational pace.
• Manage partner agency relationships, workflow, and related expense budgets.

Requirements

• Bachelor's degree
• 3+ years of healthcare marketing or relevant commercial experience
• Experience working in a matrix environment and with all levels of an organization.

Nice-to-haves

• MBA
• 5+ years of marketing experience, with 2 years in healthcare marketing
• HCP Marketing, advertising, and/or media experience
• Strong project management experience
• Demonstrated interpersonal skills and ability to build effective working relationships
• Experience with leading primary and secondary market research
• Budget management experience
• Experience implementing projects within pharma, including copy approval experience
• Experience with product launch/new clinical data
• Experience managing external agencies.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.