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Head of Brand Marketing
$172,500 - $182,500/Yr
Rho Technologies Ltd. - New York, NY
posted 2 months ago
Full-time - Senior
New York, NY
About the position
Rho is seeking a visionary Head of Brand Marketing to lead its in-house branding efforts and act as the internal branding agency. This role is pivotal in shaping and evolving Rho's brand identity, overseeing brand strategy, and managing a team of brand designers. The ideal candidate will blend creativity with strategic insight to ensure the brand resonates with the target audience and stands out in a competitive landscape.
Responsibilities
- Lead the internal creative agency, providing direction for all brand-related projects and campaigns.
- Create and execute Rho's comprehensive brand strategy, aligning with company goals and values.
- Mentor and manage a team of brand designers, fostering a culture of creativity and innovation.
- Collaborate with marketing, product, and communications teams to ensure brand consistency across all initiatives.
- Develop and implement brand measurement strategies, analyzing data to drive decisions and optimize brand performance.
- Educate and align the company around Rho's brand message and personality.
- Stay abreast of industry trends and innovative branding techniques.
- Oversee the development of brand assets across all mediums, ensuring consistency and quality.
- Collaborate with executive leadership to refine brand positioning and messaging.
- Oversee and optimize the brand department's budget.
Requirements
- 10+ years of experience in branding, with 3+ years in a management role.
- Proven track record of developing and managing successful brand strategies.
- Strong portfolio demonstrating expertise in brand identity development and creative direction.
- Excellent leadership and team management skills.
- Deep understanding of design principles, trends, and best practices.
- Strong analytical skills and ability to translate data into actionable insights.
- Experience working with fintech or B2B brands preferred.
- Proficiency in relevant design and project management software.
- Bachelor's degree in Marketing, Design, Communications, or related field; MBA is a plus.
Nice-to-haves
- Brand agency experience is a plus.
Benefits
- Health insurance
- Paid time off
- Equity
- Ongoing professional growth opportunities
