Head of Communications and Marketing (North America)

CMA CGM Group - Alameda, CA

Full-time - Senior

Alameda, CA

10,001+ employees

Support Activities for Transportation

About the position

In this role you will be responsible for a combination between Corporate / Institutional Communications, Digital & Marketing Communications, and Internal Communications in North America (U.S.A., Mexico, Canada). You will implement CEVA Logistics image and reputation plan and increase awareness and understanding of the company's activities into a specific region, among all audiences. Leverage the company as a business leader and employer of choice to external audiences through global external communication efforts. Contribute to global actions, and manage the regional employee information, managerial communications and contribute to employees' motivation and sense of belonging to CEVA Logistics and CMA CGM Group. Identify opportunities for speaking slots within the media, lead generation campaigns, and anticipate risks as well as crisis. Provide Communications guidance and coaching to the Region Managing Director, and propose a set of services to the Region Leadership team. Define and execute marketing campaigns, programs, and initiatives across multiple channels to support business growth. Support M&A activities.

Responsibilities

• Provide shared services to Global CEVA's communications actions
• Write / translate editorial content / Optimizes the editorial landscape through an identified set
• Contribute to CEVA Marketing and Marcom contents
• Bring insights to CEVA Logistics global and transverse initiatives
• Participate to team meeting, share reporting, budget and actions follow-up
• Propose and implement a regional communications strategy, agreed with Chief Communications Officer and the Communications Steerco
• Communications plan within communication guidelines (priorities, budget)
• Trade media relations in coordination with HO communication and CMA CGM Group
• Messaging, publication and customers tools
• External events (tradeshows, exhibitions, conferences, customer events)
• Commercial advertising, by-line articles and CEVA sponsoring & partnership
• Contribute to the company digital presence
• Contribute to CEVA employee engagement
• Develop with Communications GHO the CEVA's image towards external stakeholders
• Media relation, messaging & support local interview scheme
• Country space on cevalogistics.com and Country ID Cards
• Contribution to Crisis communications at local level
• Local exhibitions, customer seminars and stakeholders' events
• Marcom / Sales tools liaising with GHO communications
• Contribute to employees' motivation and sense of belonging to CEVA Logistics and CMA CGM Group
• Internal Corporate programs' deployment, strategic decisions and information
• Local management support to engage employees on Group, CEVA global, and local priorities
• Manage CEVAnet intranet pages related to the Region
• Advise and bring Communications services to Region Leadership team
• Region collaterals, events and Media training
• Collaborate with cross-functional teams to design and execute marketing campaigns to support business growth
• Define and execute leads generation and product campaigns, programs, and initiatives across multiple channels
• Create and oversee the implementation of marketing collateral, content, and materials
• Provide support on marketing intelligence and sector reports based on regional needs

Requirements

• Bachelor's degree in Communication or Journalism
• Master's degree, preferred
• Minimum 10-15 years' experience in Marketing Communications / Journalism at regional or international scale
• Experience of working in a matrixed organisation environment & managing remote teams
• Leadership experience across multiple geographies
• Extensive senior leadership experience in a large and complex sales environment
• Experience of leading large-scale change management programmes, either within a specific function or across a larger region

Nice-to-haves

• Conversational fluent and ability to communicate in English
• Excellent working knowledge of key Microsoft applications such as Excel, PowerPoint
• Excellent writing skills; press releases and kits, media briefings, speeches, presentations, articles, messages, strategic planning etc.
• Capable of understanding business challenges / issues and translating them into communication proposals
• Organization skills: press trips and events, conferences
• Proactively analyse, identify issues and explore solution, raise questions and research for answers to enhance work efficiency
• Self-motivated, ability to work with limited resources and get the financial control activity up and running
• Embrace changes and drives innovation
• Ability to work in matrix organization, liaise and work across function, countries and products within the organization to deliver quality work on schedule
• Applies process analysis with problem solving skills

Benefits

• Competitive Paid Time Off
• 401(k) with company match
• Health insurance
• Employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car and hospitality brands
• Pet insurance
• Company paid life insurance, accident insurance, short- and long-term disability coverage and employee assistance plan
• Voluntary benefits including additional life insurance, AD&D coverage, buy-up short- and long-term disability, critical illness, identify theft & legal plan
• Flexible Paid Time Off programs including company paid holidays
• Tuition reimbursement program