Head of Demand and Growth

Cohere - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

Professional, Scientific, and Technical Services

About the position

The Head of Demand and Growth is responsible for leading the company's demand generation strategy and growth initiatives. This role involves overseeing marketing campaigns, optimizing customer acquisition channels, and driving revenue growth through innovative marketing strategies. The ideal candidate will have a strong background in digital marketing and a proven track record of successfully scaling demand generation efforts.

Responsibilities

• Develop and implement comprehensive demand generation strategies to drive customer acquisition and revenue growth.
• Lead and manage the marketing team to execute campaigns across various channels including digital, social media, and email.
• Analyze market trends and customer insights to inform marketing strategies and optimize performance.
• Collaborate with sales and product teams to align marketing efforts with business objectives and product launches.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to achieve targets.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation or digital marketing roles.
• Proven track record of developing and executing successful marketing campaigns that drive growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills.

Nice-to-haves

• Experience with marketing automation tools and CRM systems.
• Familiarity with SEO and content marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Health insurance coverage
• 401k retirement plan
• Flexible scheduling options
• Professional development opportunities
• Paid holidays and vacation time