Head of Deposits Household Growth

Citizens Financial Groupposted 18 days ago

Full-time • Senior

Johnston, RI

Management of Companies and Enterprises

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About the position

The Head of Deposits Household Growth is responsible for driving business growth by identifying new opportunities, developing go-to-market strategies, and optimizing sales and marketing efforts. This role involves working closely with cross-functional teams to ensure revenue targets are met while building sustainable relationships by optimizing both acquisition and retention efforts. This leadership role focuses on strategy development, marketing, and cross-functional collaboration to enhance the customer experience, optimize deposit portfolio performance, and achieve growth targets. This role will have a deep grounding in real-time data to understand impact of investments, teams and spend to drive real-time optimization and impact.

Responsibilities

Develop and implement data-driven strategies to drive revenue and household growth through both acquisition and retention strategies.
Identify and evaluate new business opportunities, strategic partnerships, and market trends.
Develop and implement a comprehensive strategy to grow deposit balances and expand the customer base.
Identify market opportunities, trends, and competitor activities to inform campaign development.
Lead a team to drive new initiatives to attract new households and cross-sell deposit products to existing customers through marketing and sales enablement.
Collaborate with marketing teams to design and execute targeted campaigns and promotions to drive growth.
Monitor customer feedback and implement strategies to improve retention.
Identify opportunities for innovation, digital tools, and partnerships to drive deposit and household growth.
Stay informed on emerging financial technologies and trends in consumer banking.
Leverage analytics to assess deposit growth, account acquisition, customer behaviors and increase overall customer profitability.
Analyze customer data to identify key opportunities for product or service enhancements.
Manage growth budgets and resources efficiently.
Ensure initiatives are delivering a high return on investment.
Conduct regular performance analysis to refine growth strategies.
Develop KPIs to track performance and provide actionable insights to executive leadership.
Partner with retail banking and digital channels to equip frontline teams with tools, training, and resources to promote deposit products effectively.
Lead cross-functional teams to align on growth objectives- including driving market to market strategy.
Act as a key liaison between retail banking, marketing management teams.

Requirements

Bachelor's degree in Business Administration, Marketing, Finance, or a related field (MBA preferred).
10+ years of experience in retail banking, deposit product management, marketing or related areas, with a track record of driving deposit growth and customer acquisition.
Strong leadership skills with experience managing cross-functional teams.
Excellent analytical and problem-solving abilities.
Proficiency in customer segmentation, campaign execution, and leveraging data-driven insights.
In-depth understanding of regulatory requirements in deposit product management.
Strong communication and interpersonal skills to influence stakeholders at all levels.