Head of Digital (Artist Specific)

$160,000 - $200,000/Yr

ROC Nation - New York, NY

Full-time - Senior

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

Roc Nation is seeking a Head of Digital for a tier 1 artist and artist's businesses. This position reports to the Artist/CEO + Artist Digital/Music Department + Roc Management and serves as a Lead strategist across DSP relationships, strategies, partnerships and all digital initiatives for their music and business entities. They will lead, develop and collaborate with plans, goals and strategies across all the Artists' businesses and ensure campaigns are at the highest level.

Responsibilities

• Create the DSP and Digital vision within the company.
• Locate revenue generating opportunities.
• Manage partner relationships.
• Strategize and execute promotional campaigns.
• Design and implement creative marketing plans.
• Secure digital merchandising/playlisting.
• Facilitate requests between artists/partners/managers.
• Oversee artist's programs and platforms.
• Develop and execute digital marketing, sales/commerce and content distribution strategies, and tour promotions for client.
• Prepare pitches to key digital, mobile, and online promotional partners to secure retail/social campaigns and marketing opportunities for releases supported by various departments.
• Support and manage relationships with key digital partner accounts; liaise with label/distribution teams, artist management and partners.
• Support and manage new initiatives in site and social development/management.
• Drive artist awareness and audience growth through creative strategies, including influencer campaigns, exclusive content promotions, and editorial placements.
• Launch marketing programs, contests, and direct-to-consumer (D2C) initiatives to increase fan engagement and generate revenue streams.
• Responsible for tracking and utilizing reporting and analysis provided by the data department.

Requirements

• Bachelor's degree in a related field preferred.
• 8-10 years experience managing the use of and/or relationships with digital distribution and social platforms.
• Experience leading and managing a dynamic team across different markets/time zones.
• Extensive knowledge of and passion for the music and digital market.
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services.
• Strong sense of the tone and voice of the Artist.
• The highest attention to detail.
• Track record building and maintaining strong business relationships.
• Strong oral/written communication skills.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible.
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms.
• Experience working with management systems.
• Knowledge using basic audio, photo and video editing programs.

Benefits

• Equal Employment Opportunity
• Diversity and Inclusion policies
• Competitive salary based on experience and qualifications