About the position
The Head of Digital Backcountry is a strategic leadership role responsible for overseeing the company's digital business across its online stores. This position requires a visionary leader who can balance innovation with data-driven decision-making to drive growth and operational excellence. The role involves managing a high-performing team, developing digital strategies, and ensuring alignment across various functions to meet business goals.
Responsibilities
- Provide inspirational leadership and direction to a high-performing team.
- Explore innovative digital strategies and drive transformative change within the company.
- Communicate the digital vision and strategies to executives, board members, and stakeholders.
- Develop short- and long-term growth plans and financial budgets.
- Evaluate opportunities to improve key onsite metrics and overall profitability.
- Own the digital product roadmap and allocate resources effectively.
- Develop and implement strategic plans that align with the company's financial goals.
- Lead acquisition and retention functions to drive organizational growth.
- Own the execution of site design, content, and performance.
- Oversee and optimize the Amazon business for brand consistency.
Requirements
- Proven experience as a CDO or in a similar senior digital leadership role.
- Prior start-up experience.
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
- 8+ years' experience managing an E-Commerce team and activities.
- Experience with 3rd party tools for site merchandising and analytics.
- Demonstrated ability to develop and implement successful strategic plans.
- Deep understanding of financial strategies and performance metrics.
- Proven track record of managing P&L for digital businesses.
- In-depth knowledge of the digital marketing landscape, including SEO and SEM.
- Excellent communication and collaboration skills.
Nice-to-haves
- Multi-channel retail experience preferred.
Benefits
- Health savings account
- Paid holidays
- Health insurance
- Dental insurance
- Paid time off
- Vision insurance
- 401(k) matching
- Employee discount
- Life insurance
- Pet insurance
