Head of Global Partner Marketing

About the position

The Global Head of Partner Marketing will be responsible for defining our approach to marketing across the globe focusing on growing our ecosystem, developing joint marketing plans with partners and enabling our scale partners to market Asana independently. They will collaborate with Global Channel & Alliances leadership and x-functional marketing teams to build out Asana’s partner marketing strategy. This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

Responsibilities

• Create clarity, momentum, and impact through alignment and growth.
• Design, build and execute the global channel marketing strategy in partnership with global channel leadership to deliver on partner sourced ARR targets.
• Drive marketing to partners to attract new partners into the Asana ecosystem with particular focus on Canada, LATAM and Asia.
• Lead marketing with partners to generate demand and scale our business.
• Implement marketing through partners to scale into our growth markets around the globe.
• Own partner activations at flagship events Work Innovation Summits.
• Manage partner MDF strategy and allocation globally, and impact tracking of partner marketing activities.
• Work with partner ecosystem leadership team to identify opportunities for marketing with Asana's technology partners such as AWS & Microsoft.
• Co-ordinate with cross-functional marketers such as PMM to integrate technology partners into our marketing plans.

Requirements

• 10+ years of experience in enterprise software sales with deep understanding of indirect partner sales in SaaS environments.
• Demonstrated success building partner marketing engines and leading high-performing teams.
• Strong operational background with ability to develop comprehensive strategies from concept to execution.
• Extensive channel marketing expertise with track record of creating tailored programs that drive partner success.
• Results-driven leader who consistently delivers measurable outcomes and optimizes efforts through data-driven insights.
• Exceptional analytical skills with ability to translate complex data into compelling narratives.
• Track record of developing and implementing scalable, repeatable marketing processes.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences