Head of Growth, Lifecycle Mktg, Blink

$168,300 - $278,200/Yr

Amazon - Bellevue, WA

Full-time - Senior

Bellevue, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Head of Growth & Lifecycle Marketing for Amazon's Blink Marketing team is responsible for shaping the marketing strategy for a rising home security brand. This pivotal role involves leading North America's media, lifecycle, and marketing measurement strategy to drive performance and brand objectives. The candidate will develop integrated media plans, manage a team of channel experts, and optimize marketing effectiveness through data-driven strategies.

Responsibilities

• Establish cross-channel media strategy and effective go-to-market tactics across paid channels.
• Lead the development and execution of lifecycle marketing strategies to activate, engage, and retain customer base.
• Work cross-functionally with Strategy, Brand, Creative, Ecommerce and other teams to execute campaigns with excellence and drive knowledge sharing.
• Manage and collaborate with media partners to create holistic activation plans, including establishing measurable objectives aligned with business goals.
• Guide measurement and reporting on an ongoing basis, ensuring the development and execution of a robust measurement framework that provides clear and actionable recommendations.
• Lead a large team of Managers and Individual Contributors.

Requirements

• 10+ years of experience in a Media Marketing role.
• Proven experience in defining strategy and driving full-funnel marketing campaigns.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience leading teams across disciplines.
• Ability to work in a fast-paced environment.
• Strong analytical skills and attention to detail.
• Strong written and verbal communication skills.
• 1-3 years of experience with Braze.

Nice-to-haves

• Experience leading high-performing teams that attract top talent.
• Demonstrated experience in managing large-scale, complex projects.
• Experience working with large budgets across all media types (national, local, digital, social, search, OOH, TV/STV, programmatic, etc.).
• Knowledge of AdTech and MarTech tools and capabilities.
• Experience working on a subscriptions business.
• Experience using quantitative and qualitative insights to inform growth strategy, digital roadmap, prioritization, etc.

Benefits

• Competitive salary based on market location and experience.
• Equity and sign-on payments as part of total compensation package.
• Full range of medical, financial, and other benefits.