Head of Growth Marketing & Analytics

Citizen Health - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Ambulatory Health Care Services

About the position

The position at Citizen Health involves leading growth marketing strategies for a mission-driven startup focused on improving the lives of individuals with rare and complex conditions. The role emphasizes building and scaling customer acquisition channels, leveraging data science for product development, and engaging with customers to shape product offerings based on feedback. The ideal candidate will thrive in a fast-paced environment, utilizing their analytical skills and product intuition to drive growth and innovation.

Responsibilities

• Develop and execute strategies to launch successful new products and acquire initial customers.
• Generate experimental ideas to innovate marketing approaches.
• Identify and creatively engage new marketing channels, using data to inform strategy.
• Build and scale growth infrastructure, including viral loops, SEO/SEM, email, social media, and display advertising campaigns.
• Own and optimize growth channels, measuring their success and impact.
• Leverage data science for advanced analyses to inform product development and growth strategies.
• Implement and manage acquisition strategies across platforms like Google, Facebook, TikTok, Reddit, and LinkedIn.
• Continuously explore new ideas across various industries and technologies.
• Communicate effectively how data-driven decisions influence growth strategy.

Requirements

• 7+ years of experience in performance marketing, preferably in an early-stage startup environment.
• Experience in product-led growth is a significant advantage.
• Ability to generate innovative ideas for marketing experiments.
• Proven track record of using experimentation to optimize the customer journey.
• Hands-on experience with marketing technology, including web analytics, SEO/SEM tools, and CRM systems.
• Advanced analytical skills with proficiency in data visualization tools like Data Studio and Looker.
• Experience in building and scaling paid media channels from scratch.
• Demonstrated success in delivering traffic and leads in the rare and complex disease space.

Nice-to-haves

• Experience in both B2C and B2B marketing environments.
• Familiarity with the healthcare industry, particularly rare diseases.

Benefits

• Flexible work environment with a hybrid model.
• Opportunity to work with a mission-driven team.
• Access to professional development resources.