Head of Growth Marketing, Demand Generation

Samba Tv - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

Samba TV is on a mission to fundamentally transform the viewing experience for everyone through our proprietary data and technology that tracks streaming and broadcast video across the world. We are seeking a dynamic B2B Head of Growth Marketing to join our team and help drive sales revenue. The ideal candidate will be an ABM-savvy performance marketing expert with a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This role presents an exciting opportunity for a self-starter to collaborate with a strong cross-functional marketing team and build a demand generation program for a growing company. In this position, you will develop and execute a comprehensive Demand Generation framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth. You will create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent. Additionally, you will own the ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey. Collaboration with Sales and other teams will be essential to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured. You will lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages. Establishing Key Performance Indicators and creating insightful Performance Measurement Dashboards will be crucial to assess the impact of various marketing activities on revenue generation. You will also define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression, while identifying bottlenecks and optimization opportunities to improve conversion rates at each stage. Regular communication of performance results and insights to marketing, executive staff, and sales management will be part of your responsibilities. You will work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot. Furthermore, exploring and implementing AI-assisted technologies will be part of your role to improve efficiency and drive better results while ensuring a smooth transition and alignment with team goals.

Responsibilities

• Develop and execute a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth.
• Create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
• Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
• Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
• Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages.
• Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation.
• Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage.
• Regularly communicate performance results and insights to marketing, executive staff, and sales management.
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
• Explore and implement AI-assisted technologies, improve efficiency, and drive better results while ensuring a smooth transition and alignment with team goals.

Requirements

• Bachelor's Degree or higher
• Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
• Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
• Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
• Exceptional project management skills and a strong problem-solving mindset
• Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
• Familiarity with Webflow is a plus
• Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth