Skedda - Boston, MA
posted 1 day ago
About the position
Skedda is a leading global workplace management platform, serving over 7,000 customers and nearly two million users, including Siemens, Mercedes-Benz, and MIT. The company is a key player in helping to define the future of the workplace experience, helping businesses design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. Today, the product serves customers with functionality including floor plan visualizations, desk and meeting room booking, visitor management, utilization reports and analytics, as well as integrations with key workplace tools like Microsoft365, Google Workspace and Slack; and has won awards from G2, Capterra, and SoftwareAdvice. We are excited to welcome a highly-driven marketer to the growing team to lead our growth and demand generation program. If you have a passion for testing, optimizing, and building/executing revenue-focused marketing plans, this role could be the perfect fit for you. Reporting to the SVP of Marketing, this role offers huge growth potential for a player-coach marketer with the opportunity to lead cross-functional projects and become a key contributor in defining the future of work!
Responsibilities
- Planning and executing performance marketing campaigns to generate high-quality leads.
- Managing top-of-funnel marketing initiatives, including contributing to a quarterly content strategy and overseeing search engine optimization.
- Developing a roadmap and processes for ongoing marketing and product experience optimizations to grow engagement, trial sign-ups, usage, and revenue generation.
- Cultivating a culture of continuous testing to inform product-market fit, messaging, targeting, and conversion rate optimization.
- Establishing robust co-marketing partnerships and paid channel relationships to drive unified efficient growth strategies.
- Partnering with sales to ensure a seamless lead process and enabling the team with clean qualification, lead scoring, and intent insight.
- Developing/monitoring the marketing forecasts and budgets to allocate resources most impactfully and report on marketing performance.
- Overseeing marketing technology stack and operations team to evolve the database and workflows for strong, personalized outreach.
- Leading product-led growth collaboration to strengthen conversion from free trial to paying customer.
Requirements
- 6-8+ years in B2B demand generation, digital marketing, or a related field
- Strong analytical and technical aptitude with a results-oriented mindset
- Proven leadership skills with a passion for aligning and motivating cross-functional teams
- The ability to quickly learn and capitalize on a variety of marketing technologies and digital platforms
- A proactive and decisive thinker, who thrives in a fast-paced, collaborative environment
Nice-to-haves
- Experience in product led growth is a plus!
