Head of Growth Marketing - NASB

$215,000 - $240,000/Yr

Samsung - New York, NY

Full-time - Senior

New York, NY

Merchant Wholesalers, Durable Goods

About the position

The Head of Growth Marketing at Samsung Ads is responsible for developing and executing data-driven marketing strategies aimed at increasing the customer base and revenue for the advertising platform. This role involves shaping a new division within the Marketing organization, optimizing the customer lifecycle, and leading content strategy across various channels. The position reports to the CMO of the North America Service Business and focuses on driving measurable business results through innovative B2B media marketing strategies.

Responsibilities

• Build and lead the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels.
• Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth.
• Lead and optimize the entire customer lifecycle including acquisition, retention, and engagement.
• Establish clear KPIs and metrics to track and evaluate the effectiveness of growth initiatives and digital marketing channels to ROI goals.
• Identify and capitalize on new business opportunities.
• Manage the multichannel strategy and execution across media such as paid advertisements, SEO, SEM, social, email, web.
• Own the data & customer analytics journey to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality.
• Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively engaged and nurtured.
• Generate and execute the content strategy in correlation to consumer journey touchpoints.
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle.
• Regularly report on strategy and performance results showcasing insights and recommendations to senior leadership teams.
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools.
• Collaborate with cross-functional teams to ensure seamless execution across marketing, creative, operations and sales.
• Develop and maintain strategic partnerships with external vendors, agencies, and technology partners.
• Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation.

Requirements

• 12-14 years in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing.
• Proven ability to ideate and execute creative new-user acquisition initiatives.
• Publisher or ad tech experience is a plus.

Nice-to-haves

• Deep expertise in B2B media marketing strategies to achieve revenue growth.
• Keen understanding of the CTV landscape, preferably FAST.

Benefits

• Competitive salary range of $215,000 - $240,000 based on experience and skills.
• Commitment to diversity and inclusion in the workplace.
• Equal Employment Opportunity for all individuals.
• Reasonable accommodations for qualified individuals with disabilities during the application process.