Amazon - Boston, MA

posted 10 days ago

Full-time - Senior
Boston, MA
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Head of Growth Marketing for Amazon Pharmacy Partner Services (APPS) will lead a dedicated team of marketing managers to drive growth and enhance customer value through strategic marketing initiatives. This role involves collaborating with internal and external stakeholders to uncover growth opportunities and develop comprehensive marketing plans that align with the company's mission of providing a customer-centric pharmacy experience.

Responsibilities

  • Lead and mentor a team to achieve business goals and objectives
  • Develop and oversee marketing strategies and plans to grow new customers from strategic partners
  • Expand awareness and reputation of Amazon Pharmacy across critical industry audiences
  • Cultivate a culture of experimentation and innovation to identify and influence new growth channels
  • Build and scale strategies to support sales enablement content development for business development teams
  • Partner with product and analytic leaders to develop metrics, dashboards and mechanisms to track and analyze the performance and acquisition costs of marketing initiatives, develop learnings to optimize under-performing campaigns and scale winning strategies

Requirements

  • 10+ years of professional non-internship marketing experience
  • Experience driving direction and alignment with cross-functional teams
  • Experience using data and metrics to drive improvements
  • Previous healthcare industry experience
  • Bachelor's degree in Marketing, Business, or a related field
  • Previous experience as a manager of marketing teams and budgets
  • Ability to work in a fast-paced environment
  • Strong written and verbal communication skills

Nice-to-haves

  • Knowledge of both b2b and b2b2c marketing strategy
  • Previous experience marketing to healthcare providers
  • History of collaborating with and effectively influencing business development and product teams
  • Demonstrated experience in data analysis and reporting on complex projects, including familiarity with and the use of SQL

Benefits

  • Full range of medical benefits
  • Financial benefits including equity and sign-on payments
  • Comprehensive employee benefits package
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