Head of Growth Marketing, TIFIN

$150,000 - $200,000/Yr

Tifin Limited - Boulder, CO

Full-time - Senior

Boulder, CO

About the position

The Head of Growth Marketing at TIFIN is a senior leadership role responsible for spearheading go-to-market marketing efforts for generative AI products across various holdings. This position involves building out the marketing function, collaborating closely with sales and success teams, and developing innovative strategies to enhance market presence and generate leads in the wealth management industry.

Responsibilities

• Act as a senior strategic leader who can collaborate across the firm to lead demand generation.
• Develop and execute innovative marketing strategies and sales collateral to drive marketing qualified leads for the sales team.
• Lead brand, event, and channel marketing initiatives to elevate Helix's, @Work's, and Sage's profile in the wealth management industry.
• Design and launch new funnels: from ad targeting, channel selection, social media/landing page design, copy, retargeting, analytics, and reporting, to continuous improvement.
• Utilize data-driven insights to make informed marketing decisions and optimize campaigns.
• Manage the company's marketing resources including marketing budget, technology platforms, vendors and agencies.
• Champion the Helix by HL, @Work, and Sage brand, ensuring consistency and impact in all marketing communications.

Requirements

• A minimum of 10+ years in marketing, with growth experience in fintech, data tech/AI, or other translatable B2B SaaS sectors.
• Previous experience in a start-up or lean agency environments where you have worn many hats is strongly preferred.
• Previous experience in a financial services or fintech company that targets the wealth enterprise ecosystem is strongly preferred.
• Understanding of alternative investments and private market investments is a bonus.
• A general understanding of Generative AI and Large-language models is a bonus.
• Strong analytical skills, with an ability to translate complex data into actionable marketing plans.
• Exceptional communication and interpersonal skills, capable of inspiring a team and engaging stakeholders at all levels.
• A deep understanding of the latest marketing trends and technologies, particularly in the tech industry, and a keen interest in new technologies and software.
• Self-starter excited about fintech and eager to join a new team and contribute from day one.
• A local presence in the Greater New York City area, and the ability to be in person 3 days a week.

Nice-to-haves

• Understanding of alternative investments and private market investments.
• A general understanding of Generative AI and Large-language models.

Benefits

• Performance linked variable compensation, including equity
• Medical, dental, vision, life and disability insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA)
• 401(k) Retirement Plan
• Flexible PTO policy and Company-paid holidays
• Parental Leave: 12 week paid maternity, 6 week paid paternity leave
• Corporate Social Responsibility and volunteering opportunities
• Access to our Chief Mindfulness Officer for Mindfulness events and 1:1 personal coaching
• Company sponsored events like Qi Gong, mindfulness events, development workshops, team dinners, pickleball games, happy hours, holiday parties and more!
• The ability to make a real impact in an incredibly fast-growing organization