Head of Growth Marketing

About the position

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. Guided by our shared missions - 'Making the World a Better Place to Work' and 'Enriching Connections, For Good' - we're committed to transforming workplaces and improving people's daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. Your Role in our Mission: The Head of Growth Marketing will develop and execute marketing strategies aligned to our ambitious new business targets, taking our revenue growth to the next level. This role demands strong analytics skills, agility and focus, especially when working with senior stakeholders, cross-functional teams and agencies to deliver impactful programs. If you are passionate about creating high-impact marketing strategies and enjoy working in a dynamic environment, we'd love to hear from you!

Responsibilities

• Manage the growth marketing budget, two direct reports and two agencies
• Develop and implement the regional growth marketing strategy to drive pipeline growth and achieve revenue targets
• Manage and oversee integrated marketing campaigns across a variety of both paid and owned channels: email; search; digital; social; events; partnerships
• Act as a key player in the evolution of our GTM strategy as we work to fully integrate Reward Gateway into Edenred
• Utilize advanced analytics and data science techniques to identify key growth drivers, measure performance, and forecast results
• Build strong relationships with Sales team to ensure alignment of growth plans, improve performance across the entire Sales funnel and support outbound activity
• Collaborate with the broader US marketing team, including content, events, customer, brand and product marketing, to execute the new business strategy
• Partner closely with global marketing operations to establish robust measurement frameworks and KPIs, enabling data-driven decision-making and continuous optimization to support the company's growth objectives

Requirements

• Experience in B2B growth marketing, preferably in SaaS software
• A proven track record of developing and executing successful demand-generation strategies that drive business growth
• Proficient in pipeline forecasting, reporting, and analysis
• Experience in managing annual budgets of ~$1M
• Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment
• Strong knowledge of marketing technology solutions (e.g. Salesforce, Hubspot, 6sense)
• Highly effective in written and verbal communication, with a strong ability to convey ideas clearly
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities