Head of Growth Marketing

$140,000 - $160,000/Yr

Frank & Eileen - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Merchant Wholesalers, Durable Goods

About the position

The Head of Growth Marketing at Frank & Eileen is a pivotal role responsible for leading and optimizing marketing strategies across various channels including Email, SMS, Affiliate, Social Media, Search, and Direct Mail. This position aims to drive customer acquisition, retention, and engagement while ensuring brand consistency and achieving revenue goals. The role involves managing a team of four and collaborating cross-functionally to align marketing efforts with business objectives.

Responsibilities

• Develop, implement, and oversee marketing strategies across Email, SMS, Affiliate, Social, Search, and Direct Mail channels.
• Analyze consumer behavior and market trends to inform targeted and personalized campaigns.
• Oversee campaign creation, segmentation, automation, and performance optimization for Email and SMS marketing.
• Ensure compliance with data privacy regulations such as GDPR and TCPA.
• Manage relationships with affiliate partners, monitor performance, and identify growth opportunities.
• Optimize affiliate programs to drive traffic, conversions, and revenue.
• Lead organic and paid social media efforts to engage audiences, increase brand awareness, and drive traffic.
• Collaborate with creative teams to produce compelling content tailored to each platform.
• Oversee paid search campaigns and ensure alignment with broader marketing initiatives.
• Plan and execute targeted direct mail campaigns to complement digital efforts and reach offline audiences.
• Track, analyze, and share campaign performance across all channels on a consistent basis.
• Report on customer acquisition and retention on a regular basis.
• Work cross-functionally with creative, brand marketing, merchandising, retail, and wholesale teams to ensure cohesive messaging and campaign alignment.
• Lead and mentor a team.

Requirements

• 5+ years of experience in acquisition and/or retention marketing experience, preferably in fashion.
• Proven expertise in one or more of Email, SMS, Affiliate, Social, Search, and Direct Mail campaigns.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Looker, Shopify, Excel/Sheets etc.).
• Excellent communication, project management, and organizational skills.
• Familiarity with marketing automation tools and platforms (Klayivo, Attentive, etc).
• Knowledge of compliance regulations related to digital marketing (e.g., CAN-SPAM, GDPR, CCPA).

Benefits

• Hybrid work environment
• Competitive salary range of $140,000-$160,000 per year