Head of Growth Marketing

Shipperhq - Austin, TX

Full-time - Senior

Austin, TX

Publishing Industries

About the position

The Head of Growth Marketing at ShipperHQ is a leadership role focused on developing and executing growth strategies to enhance customer acquisition, retention, and expansion. This position requires a data-driven marketing leader with expertise in B2B digital marketing and a deep understanding of the shipping and logistics ecosystem. The role involves collaboration with various teams, managing a marketing team, and driving impactful results through innovative marketing initiatives.

Responsibilities

• Design, execute, and scale data-driven growth strategies across customer acquisition, retention, and expansion.
• Partner with Sales, Product, and Partnerships teams to drive cohesive marketing and sales alignment.
• Own digital channels (paid search, social media, email, SEO, and content marketing) and optimize for ROI.
• Develop and execute lifecycle marketing strategies to nurture leads through the buyer journey.
• Build and manage demand generation programs that drive MQLs and support pipeline goals.
• Monitor and analyze performance metrics across all growth marketing efforts and provide actionable insights.
• Implement product-led growth tactics to boost activation rates and drive adoption.
• Lead content initiatives that position ShipperHQ as a thought leader in the logistics and eCommerce space.
• Manage and mentor a growth-focused marketing team, fostering a culture of experimentation and accountability.
• Conduct competitive research to stay on top of industry trends.

Requirements

• 8+ years leading teams in growth marketing, demand generation, and/or digital marketing.
• In-depth understanding of the shipping and logistics ecosystem.
• Strong command of marketing analytics tools (Google Analytics, HubSpot, etc.).
• Demonstrated experience with multi-channel digital marketing strategies.
• Familiarity with product-led growth strategies and tactics.
• Ability to generate innovative growth ideas and execute them strategically.
• Exceptional ability to collaborate cross-functionally with various teams.
• Proven track record of building and leading high-performing marketing teams.

Nice-to-haves

• Experience working in a fast-paced environment.
• Experience leading small teams.
• Expertise in testing and experimenting to optimize marketing outcomes.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Parental leave