Healthy Back Institute - Austin, TX
posted 3 days ago
About the position
Here at the Healthy Back Institute we are on a mission to transform the way people think about and treat pain. Since 2003, we have helped millions of people all over the world to claim their freedom from pain and start loving life again. Everything that happens at the Healthy Back Institute is rooted in our core values: Freedom, Love, Team, Growth, Excellence, and Courage. These values are the foundation of how we serve our customers and how we treat each other. We are seeking an agile and dedicated Head of Growth to join our team! As our Head of Growth, you will be responsible for driving the vision, leadership, and executive functions required to propel the company's revenue and customer growth. You will be supporting direct acquisition, brand development, product innovation, and customer experience to build long-term brand equity and sustainable revenue growth. This is a Full-time salaried position reporting to the President of the company.
Responsibilities
- Drive profitable revenue growth through new and repeat sales via multiple sales channels
- Grow customer lifetime value (LTV) through retention, personalized engagement, and optimized product offerings
- Enhance brand equity and customer loyalty through exceptional customer experiences and targeted product innovation
- Diversify revenue streams by expanding TOFU and MOFU digital channels
- Increase MOFU and BOFU conversions
- Increase CLTV and reduce churn
- Drive outbound sales and customer service optimization
Requirements
- 10+ years of leadership experience
- Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), analytics tools (e.g., Google Analytics, Tableau), and marketing automation systems
- Proven track record of developing and executing multi-channel growth strategies for a scaling D2C business
- Experience managing P&L responsibility for $30MM-$100MM in revenue, delivering profitable growth while maintaining operational efficiency
- Strong background in the nutraceutical, health, or wellness industry, with expertise in brand development and customer acquisition
Benefits
- A healthy work/life balance and flexible schedule
- Remote / virtual work from home position
- Medical, dental, vision insurance (full time only)
- 401K Retirement Plan (full time only)
- Life and disability insurance (full time only)
- Flexible PTO (full time only)
- Paid travel
- Paid continuing education
- Performance based bonuses
- Discount on HBI products
- An amazing team-centered culture felt at all levels of the company!
