Head of Growth

$120,000 - $160,000/Yr

Coral - Encinitas, CA

Full-time - Senior

Encinitas, CA

Merchant Wholesalers, Nondurable Goods

About the position

The Head of Growth at Coral is a pivotal role focused on driving the company's evolution as a premium lifestyle brand. This position is designed for an individual contributor who excels in developing and executing sophisticated growth strategies that align with the brand's luxury positioning while ensuring profitable customer acquisition. The role emphasizes data-driven initiatives and collaboration across various teams to maintain the brand's elevated status and strong unit economics.

Responsibilities

• Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition.
• Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice.
• Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning.
• Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic.
• Own key performance metrics including CAC, ROAS, and customer LTV across channels.
• Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45).
• Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions.
• Scale successful programs while maintaining strict profitability requirements.
• Collaborate with product and merchandising teams to align growth strategies with new collection launches.
• Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice.
• Work closely with finance to optimize spending and maintain profitable unit economics.
• Guide email and CRM strategy to foster long-term relationships with our premium customer base.

Requirements

• 5+ years of growth marketing experience, preferably in premium/luxury DTC brands.
• Proven track record of scaling profitable customer acquisition programs.
• Deep expertise in performance marketing across paid social, search, and emerging channels.
• Experience marketing to affluent consumers with sophisticated taste.
• Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.).
• Expert-level knowledge of paid media platforms including Meta, Google, and TikTok.
• Strong understanding of email marketing automation and CRM systems.
• Ability to analyze complex datasets and translate insights into actionable strategies.