Head of Growth

$158,000 - $202,000/Yr

Corporation Mill - San Bruno, CA

Full-time - Senior

San Bruno, CA

Truck Transportation

About the position

Mill is seeking an experienced and strategic Growth Marketing leader to oversee its demand generation efforts. This role is pivotal in driving Mill's growth objectives, managing a significant portion of the direct media budget, and developing a comprehensive channel strategy. The ideal candidate will be passionate about reducing food waste and excited to lead innovative growth initiatives in a fast-paced environment.

Responsibilities

• Determine Mill's growth strategy across paid marketing channels, including evergreen and experimental approaches.
• Develop, create, test, and implement comprehensive paid growth strategies and campaigns for new customer acquisition.
• Define annual and quarterly growth-related objectives and key results for the area of ownership.
• Oversee media channel strategy and execution for priority paid marketing channels such as Meta, Google SEM, YouTube, and more.
• Establish a plan to evaluate new channels like affiliate, influencer, and referral marketing.
• Manage investment strategy between national efforts and locally targeted campaigns.
• Leverage insights from the analytics team to inform strategy and ensure accurate reporting.
• Establish a measurement roadmap inclusive of MarTech infrastructure and marketing attribution.
• Direct agency partners to support the growth strategy, including performance and influencer agencies.
• Own decisions around third-party tools and attribution platforms.
• Oversee end-to-end lifecycle strategy to nurture and convert new customers.
• Partner with creative and product teams on creative strategy and testing of concepts.
• Stay updated with trends in the Growth industry and develop the growth-oriented Marketing team at Mill.
• Build a team of acquisition associates and drive vision for the paid social team.

Requirements

• 10-12 years of experience in consumer marketing with a focus on high-growth companies.
• Demonstrated track record of scaling businesses across diverse paid marketing channels.
• Experience building full-funnel marketing and media strategies, including performance marketing.
• Extensive knowledge of advertising channels, bidding strategy, and campaign design.
• A minimum of 4 years of people management experience.
• Deep understanding of marketing measurement, attribution, and incrementality.
• Track record of forecasting budgets and managing budget allocation decisions.
• Experience with new channel expansion and establishing test & learn programs.
• Ability to transition between high-level strategy and specific details.
• Proven experience in leading cross-functional projects and evaluating opportunities based on business impact.

Nice-to-haves

• Knowledge of DSPs and martech stack technologies.

Benefits

• Competitive salary range of $158,000 - $202,000 per year.
• Potential equity grant.
• Comprehensive benefits package including health insurance and retirement plans.