Head of Growth

$120,000 - $160,000/Yr

Italic - New York, NY

Full-time - Senior

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Head of Growth at Italic is a senior-level role focused on driving the company's evolution as a premium lifestyle brand. This position is responsible for developing and executing sophisticated growth strategies that align with Italic's luxury positioning while ensuring profitable customer acquisition. The role emphasizes data-driven initiatives across various marketing channels and requires a strong understanding of performance marketing, analytics, and customer relationship management.

Responsibilities

• Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition.
• Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice.
• Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning.
• Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic.
• Own key performance metrics including CAC, ROAS, and customer LTV across channels.
• Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45).
• Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions.
• Scale successful programs while maintaining strict profitability requirements.
• Collaborate with product and merchandising teams to align growth strategies with new collection launches.
• Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice.
• Work closely with finance to optimize spending and maintain profitable unit economics.
• Guide email and CRM strategy to foster long-term relationships with our premium customer base.

Requirements

• 5+ years of growth marketing experience, preferably in premium/luxury DTC brands.
• Proven track record of scaling profitable customer acquisition programs.
• Deep expertise in performance marketing across paid social, search, and emerging channels.
• Experience marketing to affluent consumers with sophisticated taste.
• Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.).
• Expert-level knowledge of paid media platforms including Meta, Google, and TikTok.
• Strong understanding of email marketing automation and CRM systems.
• Ability to analyze complex datasets and translate insights into actionable strategies.