Head of Growth

$158,000 - $202,000/Yr

Mill Industries - San Bruno, CA

Full-time - Senior

San Bruno, CA

Plastics and Rubber Products Manufacturing

About the position

Mill is seeking an experienced and strategic Growth Marketing leader to oversee Mill's demand generation. In this role, you'll be responsible for delivering against Mill's demand generation and growth objectives for the year, the allocation and performance of a significant portion of Mill's direct media budget and the overarching channel strategy. This includes building out our paid media strategy across the funnel, channel approach, audience strategy, marketing-informed testing strategy, and measurement plan working closely with our product, analytics and creative teams. Mill is looking for an energetic, passionate growth leader excited to drive Mill's business through an exciting period of rapid scale, and inspired by a fast-paced, experimental and innovative approach to growth. This role reports directly to our Head of Marketing.

Responsibilities

• Determine Mill's growth strategy across paid marketing channels, inclusive of evergreen and experimental.
• Develop, create, test and implement comprehensive paid growth strategies, messaging and campaigns driving new customer acquisition at scale.
• Proactively define the appropriate annual and quarterly growth-related objectives and key results for direct area of ownership.
• Oversee media channel strategy, execution, and scale of priority paid marketing channels, including Meta (Facebook, IG), Google SEM, YouTube, Audio/Podcast and Streaming/OTT.
• Establish a plan to evaluate new channels that could drive velocity like affiliate, influencer, referral or partner marketing.
• Manage the investment strategy between Mill's national efforts, and locally targeted campaigns with a focus on driving density, and expanding audience opportunities.
• Leverage the insights from Mill's analytics team to make informed decisions about strategy, and ensure reporting is accurate, timely and actionable across marketing, and for the business overall.
• Establish channel and cross-channel measurement roadmap inclusive of MarTech infrastructure and channel incrementality testing and marketing attribution.
• Direct critical agency partners, in service of our strategy, including performance agencies, influencer agencies, SEO and affiliate resources and contractors.
• Own the decision around third-party tools and attribution platforms.
• Partner closely with the creative and product teams on creative strategy, velocity, and the effective testing of creative concepts.
• Stay up to date with the latest trends, best practices, and advancements in the Growth industry.
• Be a talent magnet, building a team of acquisition associates and further establishing Mill's reputation.

Requirements

• 10-12 years of experience in consumer marketing with a focus on high-growth companies.
• Demonstrated track record of scaling businesses across a diverse portfolio of paid marketing channels and surfaces.
• Experience building full-funnel marketing and media strategies inclusive of campaigns, performance marketing, and success metrics.
• Extensive knowledge of advertising channels, including bidding strategy, campaign design, and algorithmic best practices.
• A minimum of 4 years of people management experience.
• Deep understanding of marketing measurement, attribution, and incrementality.
• Track record of forecasting budgets and acquisition targets, managing budget allocation decisions.
• Experience with new channel expansion and scaling, including establishing test & learn programs for new channels.
• Ability to move smoothly between high-level strategy and specific details.
• Proven experience in leading work and managing cross-functional projects.
• Strong analytical and reporting skills.
• Knowledge of DSPs and martech stack technologies.

Benefits

• Estimated base salary range of $158k to $202k, excluding benefits or potential equity grant.