Head of Growth

Napster - Nashville, TN

Full-time - Mid Level

Remote - Nashville, TN

Educational Services

About the position

Napster is seeking an experienced, creative, and passionate growth marketer to be responsible for leading Napster's growth strategies and initiatives. The ideal candidate will be comfortable being responsible for driving engagement and retention through innovative marketing strategies and campaigns using data-driven strategies. This role's ideal candidate is an expert growth marketer with both client and agency-side experience with hands-on experience growing a D2C brand to millions of users worldwide. The candidate should also be passionate about music and be excited to work with the Napster brand.

Responsibilities

• Establish Core Growth Marketing Competencies: Scope and help implement core MMP technology partners and any other relevant tracking platforms. Set up all advertising accounts with key ad partners.
• Strategic Leadership: Develop and execute comprehensive growth marketing strategies that align with company goals and objectives.
• User Acquisition: Drive user growth through multi-channel marketing campaigns, including digital marketing, social media, content marketing, influencer partnerships, and more.
• Data-Driven Decisions: Utilize analytics and data insights to measure the effectiveness of marketing campaigns. Optimize marketing efforts based on performance metrics and user behavior data.
• Brand Building: Enhance the brand's presence and reputation in the market. Develop and maintain a strong brand voice and identity that resonates with target audiences.
• Product Marketing: Collaborate with product teams to develop marketing strategies for new features and updates. Ensure that product messaging is clear, compelling, and reaches the right audience.
• Partnerships and Collaborations: Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive growth.
• Customer Engagement: Develop and implement strategies to enhance user engagement and retention. Create and manage community-building initiatives that foster a loyal user base.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Monitor spending and adjust strategies as needed.
• Team Development: Build and mentor a high-performing marketing team. Foster a culture of creativity, collaboration, and continuous improvement.

Requirements

• Proven experience as a growth marketer, preferably in the music or entertainment industry.
• Strong understanding of digital marketing channels and strategies.
• Experience with data analytics and performance metrics to drive decision-making.
• Ability to develop and execute comprehensive marketing strategies.
• Excellent communication and interpersonal skills.
• Passion for music and understanding of the music industry.
• Experience in building and leading high-performing teams.

Nice-to-haves

• Experience with Web3 technologies and platforms.
• Familiarity with influencer marketing and community engagement strategies.
• Previous experience in a startup environment.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Access to exclusive music events and experiences.