Head of Growth

Kforce - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Administrative and Support Services

About the position

The Head of Growth will be responsible for developing and executing growth strategies aimed at driving user acquisition, engagement, and retention. This role will significantly influence product development and marketing communication, ensuring alignment with the target audience. The ideal candidate will possess a strong background in SEO, ASO, social media marketing, and email marketing, and will work independently to achieve growth objectives.

Responsibilities

• Develop and Implement Growth Strategies: Create and execute comprehensive growth strategies that align with our business goals and target audience
• Marketing Communication: Drive marketing communication efforts to enhance brand awareness and user engagement
• Product Impact: Collaborate with product teams to ensure that growth strategies are integrated into product development and enhancements
• SEO and ASO Activities: Lead SEO and ASO initiatives to improve organic search rankings and app store visibility
• Social Media Marketing: Develop and manage social media campaigns to drive viral growth and engage with the gaming community
• Content Creator and Streamer Partnerships: Identify and collaborate with content creators and streamers to promote our games and drive user acquisition
• Email Marketing: Leverage our extensive email database to create and execute effective email marketing campaigns
• Data-Driven Decision Making: Utilize data analytics to measure the effectiveness of growth strategies and make informed decisions

Requirements

• Proven experience in a growth-focused role within the gaming or tech industry
• Strong understanding of SEO, ASO, social media marketing, and email marketing
• Excellent strategic thinking and problem-solving skills
• Ability to work independently and manage multiple projects simultaneously
• Strong communication and collaboration skills
• Passion for gaming and a deep understanding of the gaming community

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k)
• Life insurance
• Disability insurance
• Accidental Death and Dismemberment (ADD) insurance
• Paid time off for salaried personnel