Head of Institutional & Growth Marketing

$140,000 - $185,500/Yr

FalconX - New York City, NY

Full-time - Mid Level

New York City, NY

Credit Intermediation and Related Activities

About the position

We are seeking a driven and creative Head of Institutional & Growth Marketing to join our growing team. In this role, you will be responsible for supporting the execution of multi-channel marketing campaigns, planning and scaling events, developing lead generation strategies, and collaborating closely with our sales team.

Responsibilities

• Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.)
• Develop and implement lead generation strategies to attract and nurture prospective institutional clients such as Hedge Funds, Asset Managers, HNWI, and Family Offices
• Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements
• Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials
• Conduct market research and competitive analysis to identify opportunities and trends
• Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives
• Monitor and report on campaign performance, providing insights and recommendations for optimization

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-7 years of experience in a marketing role, specifically in financial services, B2B Fintech, and/or crypto
• Experience with institutional finance organizations such as hedge funds, investment banks, mutual funds, etc.
• Strong written and verbal communication skills
• Proficient in digital marketing tools (e.g., Mailchimp, HubSpot, Paid ads) and project management software
• Familiar with lead generation tactics and sales enablement strategies
• Analytical mindset with the ability to interpret data and derive insights
• Excellent organizational skills and attention to detail
• Ability to work in a fast-paced, collaborative environment

Benefits

• Overtime compensation (when applicable)
• Relocation assistance (if applicable)
• Performance-linked bonus
• Paid time off (including sick time) benefits
• Paid Company holidays
• Participation in the Company's equity and 401k retirement plan
• Competitive employee health, dental, and vision benefits