Philo - New York, NY
posted 3 days ago
Full-time - Senior
New York, NY
251-500 employees
Professional, Scientific, and Technical Services
About the position
The Head of Integrated Product Marketing will lead the marketing strategy for our product lines, ensuring alignment with business goals and customer needs. This role involves overseeing product positioning, messaging, and go-to-market strategies, while collaborating with cross-functional teams to drive product success in the market.
Responsibilities
- Develop and execute integrated marketing strategies for product lines.
- Collaborate with product management and sales teams to align marketing efforts with business objectives.
- Lead market research initiatives to understand customer needs and market trends.
- Create compelling product messaging and positioning that resonates with target audiences.
- Manage marketing campaigns from conception to execution, ensuring timely delivery and effectiveness.
- Analyze campaign performance and adjust strategies based on data-driven insights.
- Oversee the development of marketing materials, including presentations, brochures, and digital content.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 10+ years of experience in product marketing or related roles.
- Proven track record of developing successful marketing strategies for products.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and presentation skills.
Nice-to-haves
- Experience in the tech industry or with SaaS products.
- Familiarity with digital marketing tools and platforms.
- MBA or advanced degree in a related field.
Benefits
- Health insurance
- 401k plan
- Paid time off
- Professional development opportunities
- Flexible work hours
