Vidmob - New York, NY
posted 3 days ago
Full-time - Senior
New York, NY
101-250 employees
Professional, Scientific, and Technical Services
About the position
The Head of Marketing will lead the marketing strategy and execution for the company, focusing on brand development, customer engagement, and driving revenue growth. This role requires a strategic thinker with a strong background in digital marketing and team leadership to enhance the company's market presence and achieve business objectives.
Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
- Lead and manage the marketing team, providing guidance and support to ensure successful execution of marketing initiatives.
- Analyze market trends and customer insights to inform marketing strategies and campaigns.
- Collaborate with cross-functional teams to align marketing efforts with business goals and objectives.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Oversee the creation of marketing materials, including digital content, social media, and advertising campaigns.
- Monitor and report on the performance of marketing campaigns, adjusting strategies as necessary.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and interpersonal skills.
Nice-to-haves
- Experience in the tech industry or a fast-paced startup environment.
- Familiarity with SEO, PPC, and social media marketing.
- Knowledge of marketing automation tools and CRM systems.
Benefits
- Health insurance
- 401k plan with company matching
- Flexible working hours
- Professional development opportunities
- Paid time off and holidays
