Head of Product Growth

ActiveProspect - Austin, TX

Full-time - Senior

Austin, TX

Publishing Industries

About the position

ActiveProspect is seeking an experienced Head of Product Growth to drive strategy and execution across the Growth product portfolio with a focus on acquisition, activation, monetization, retention, and overall growth of self-service revenue and managed revenue pipeline. This position will also lead and grow a high-performing growth team and ensure efficient processes that help drive velocity, quality, and predictability. The Head of Product Growth will report to our CPO and collaborate with Marketing and our Executive Leadership team to define the best PLG growth strategy for self-service and sales-assisted motions.

Responsibilities

• Develop and drive the Growth vision across acquisition, activation, adoption, monetization, and retention.
• Collaborate with the Core Product portfolio team to ensure alignment with pricing & packaging and adoption strategies.
• Define portfolio metrics and work with portfolio leaders and pods to ensure those KPI's are reported on, met, and transparent to the organization.
• Execute PLG funnel best practices that both drive sales-assisted pipeline as well as self-service revenue efficiently.
• Lead the process with the Growth product pod of problem identification, initiative development, overseeing the execution, and measuring the impact of all projects.
• Define and optimize the customer journey to ensure a cohesive user experience.
• Lead the process of ensuring the development and prioritization of Growth portfolio in collaboration with key stakeholders.
• Ensure constant research within the Growth Portfolio that includes speaking with customers, e-mail surveys, in-product micro-surveys, etc.
• Align with Product Operations to drive team's productivity, collaboration, and company-wide transparency.
• Manage a team and provide mentorship / guidance to help them achieve their goals and maximize their potential.
• Work cross-functionally with sales, marketing, and leadership to lead pricing and packaging.
• Work with marketing to define roles and responsibilities for driving top of funnel and the overall channel management strategy.
• Work with Growth portfolio counterparts in engineering and design to ensure seamless execution of the Growth Roadmap.
• Keep up to date with market & industry trends and competitors as it relates to their growth and channel strategy.

Requirements

• 10+ years of experience building a growth engine for self-service SaaS offerings.
• Well-versed in Product Lead Growth (PLG) strategies and optimization.
• Prior experience leading a product team.
• Strong Experience with pricing & packaging.
• Validated results in growth strategy implementation, strategic planning, and sophisticated financial analysis.
• Effective and mature communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing.
• Strategic problem solver who is an effective influencer with a high degree of business acumen.
• Demonstrated excellence in growth, strategy, go-to-market, operations, and technology.
• Data-driven mindset and prior experience regularly analyzing partner ROI and performance.
• Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies.

Benefits

• Flexible work environment with a focus on work-life balance.
• Competitive salary and benefits package including healthcare, dental, vision, and life insurance.
• Retirement plan with company matching.
• Regular team-building events and a global, remote-first company culture.