Head of Product Marketing & Sales Enablement (North America, Remote)

Learning Pool - Chicago, IL

Full-time - Senior

Chicago, IL

251-500 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Head of Product Marketing & Sales Enablement at Learning Pool is a strategic leadership role responsible for driving the growth of the company's solutions through effective product marketing strategies and sales enablement initiatives. This position involves collaborating across various departments to ensure alignment in go-to-market strategies, developing targeted messaging, and empowering sales teams with the necessary tools and training to achieve exceptional results. The role requires deep experience in SaaS product marketing and a strong understanding of the education and executive learning technology landscape.

Responsibilities

• Development and implementation of global product marketing strategies to ensure product positioning, messaging, and launch success in diverse markets.
• Leading and developing a high-performing team of product marketers and sales enablement professionals, fostering collaboration across departments and regions.
• Acting as a key liaison between the product, sales, marketing, and customer success teams to ensure alignment in go-to-market strategies and enablement across all use cases and product offerings.
• Conducting in-depth research on competitors, market trends, and customer needs to inform product positioning and identify new opportunities for differentiation.
• Crafting clear, compelling product messaging that aligns with the needs of education sector buyers and resonates with varied international markets.
• Collaboration with demand generation teams to create effective campaigns and content that drive customer engagement and demand for our Learning SaaS solutions.
• Designing and leading enablement programs to ensure sales teams understand product features, value propositions, and positioning.
• Ensuring the sales teams have access to optimized tools, such as CRM systems, sales playbooks, and data insights, to drive efficiency and performance.
• Establish clear KPIs for sales enablement efforts, analyze metrics, and provide feedback loops to improve enablement strategies continuously.
• Representing the company as a thought leader in learning technology at industry events, webinars, and conferences.

Requirements

• Extensive experience in product marketing, sales enablement, or related fields, with considerable experience in senior leadership positions within the SaaS or EdTech industry.
• Strong knowledge of SaaS business models and the learning technology or EdTech sector, with a deep understanding of the needs of education institutions and corporate training environments.
• Substantial experience in building strategies and enablement programs which have driven measurable business results.
• Ability to articulate complex ideas in a relatable way, both verbally and in writing, as a confident presenter who can engage across all organizational levels.
• Proficient in analyzing data to measure performance, inform decision-making, and refine strategies.
• Experience of dealing with a diverse group of stakeholders at senior levels.
• Proven ability to influence without direct authority, building credibility as an expert and collaborative relationships to achieve strategic goals.
• Experience of working in a dynamic environment with a positive and agile mindset.

Nice-to-haves

• Knowledge of learning and compliance technology and related fields such as skills management technologies and Artificial Intelligence.
• Credibility with compliance practitioners, including senior leadership.
• Knowledge of the compliance domain through certification such as CCEP.

Benefits

• Flexible working environment
• Professional development opportunities
• Health and wellness programs
• Employee recognition programs
• Competitive salary and performance bonuses