Head of US Marketing

About the position

At 21Shares, you will be part of a dynamic, forward-thinking team that's transforming the future of investing. We offer competitive compensation, excellent benefits, and the opportunity to grow in a fast-paced, innovative environment. We are seeking a Product Marketing Manager (PMM) to lead the go-to-market (GTM) strategy for our US asset management business. You will play a critical role in driving marketing strategy, product positioning, and messaging for our digital asset ETFs. As a leader in the marketing team, you will help develop and execute strategies to bring products to market, working closely with sales, product, and other cross-functional teams to ensure a unified and effective approach.

Responsibilities

• Lead the go-to-market strategy for 21Shares' U.S.-based digital asset ETFs, ensuring successful product launches and scaling.
• Leverage market research, client analysis, and competitive intelligence to inform GTM strategy and differentiation.
• Develop product positioning, messaging, and marketing plans for new launches in close collaboration with sales, product, and finance teams.
• Partner with product teams to influence the roadmap based on market and customer insights.
• Create and execute post-launch marketing campaigns that drive awareness, adoption, and retention of digital asset products.
• Collaborate on sales collateral, training materials, and presentations to equip sales teams with the tools they need to succeed.
• Serve as the voice of the customer internally and externally, representing 21Shares in industry events and with partners.
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing and product initiatives.

Requirements

• 5+ years of product marketing experience, preferably in asset management, financial services, or fintech.
• Proven experience in developing and executing go-to-market strategies for financial products.
• Strong analytical skills, ability to use data to drive decision-making, and attention to detail.
• Excellent communication and storytelling skills, with the ability to translate complex concepts into clear and compelling messaging.
• Ability to manage and lead multiple projects and work cross-functionally in a fast-paced environment.
• Passion and interest for digital assets.