Healthcare Growth & Digital Marketing Manager

About the position

The Healthcare Growth & Digital Marketing Manager is responsible for developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for our healthcare services. This role requires a deep understanding of the healthcare industry, strong analytical skills, and the ability to create patient-centric marketing campaigns. The Healthcare Marketing Manager will collaborate with various departments to ensure that marketing strategies align with business objectives and regulatory requirements.

Responsibilities

• Develop and implement comprehensive marketing plans to support the organization's goals.
• Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.
• Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the organization's website and ensure it is optimized for user experience and lead generation.
• Utilize marketing automation tools to enhance campaign efficiency and personalization.
• Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.
• Develop targeted communication plans to address patient needs and enhance their overall experience.
• Implement patient feedback mechanisms and analyze data to make informed marketing decisions.
• Maintain and enhance the organization's brand identity and reputation.
• Develop and manage branding campaigns to increase awareness and trust.
• Ensure consistency in messaging and visual identity across all marketing materials.
• Plan and execute community engagement activities to build relationships and increase brand visibility.
• Develop partnerships with local organizations and participate in community events.
• Manage public relations efforts, including media relations and crisis communication.
• Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.
• Ensure content is accurate, relevant, and compliant with healthcare regulations.
• Coordinate with clinical staff to develop educational content that resonates with patients.
• Analyze marketing data to assess campaign performance and identify areas for improvement.
• Prepare regular reports on marketing activities, results, and ROI for senior management.
• Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.
• Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.
• Manage relationships with external vendors and agencies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Nice-to-haves

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.