Healthcare Marketing Coordinator

$41,600 - $52,000/Yr

Unclassified - Tucker, GA

Full-time - Entry Level

Tucker, GA

About the position

Healing Hands Diagnostic LLC in Tucker, GA is seeking a Healthcare Marketing Coordinator to join our dynamic team as an independent contractor. The primary goal of this position is to generate referrals for our services, both in the long term by establishing ongoing relationships with healthcare providers and in the short term by securing immediate referrals. The ideal candidate will be a self-starter who is punctual, reliable, and capable of working independently or as part of a team. In this role, you will be responsible for creating and maintaining relationships with referral sources, which includes cold calling to set up in-person meetings with potential providers. You will also attend job fairs to connect with employers who may benefit from our services and identify potential contracts. Field marketing activities will require travel to designated regions, where you will meet with clients and partners, as well as attend industry events. Organizing events to promote our products and services is also a key responsibility, as is increasing brand interest and awareness within the community. You will need to study company-provided materials to familiarize yourself with our clients and be prepared to answer questions from the public. Building relationships with community sponsors and members is essential, as is creating and distributing marketing materials. Participation in community outreach and engagement activities will help expand our network and referral base. Additionally, conducting market research to identify growth opportunities and innovations will be part of your duties. This position requires excellent communication and interpersonal skills, as you will be engaging with a diverse range of individuals throughout the day. You should be comfortable working in a fast-paced environment and be able to work both indoors and outdoors. Follow-up calls and effective communication within our CRM system regarding patient and referral source information will also be part of your responsibilities.

Responsibilities

• Generate long-term and short-term referrals for services.
• Create and maintain relationships with referral sources.
• Cold call to set up in-person meetings with potential providers.
• Attend job fairs to connect with employers and identify contract opportunities.
• Travel to designated regions for field marketing activities and client meetings.
• Organize events to promote products and services offered by the organization.
• Increase brand interest and awareness in the community.
• Plan and attend local in-person events to engage with the community.
• Study company materials to familiarize with clients and services.
• Answer public inquiries regarding the client and services offered.
• Build relationships with clients, community sponsors, and members.
• Create and distribute marketing materials.
• Work independently or as part of a team.
• Participate in community outreach and engagement activities.
• Build and maintain relationships with healthcare professionals and organizations.
• Conduct market research to identify growth opportunities.

Requirements

• Must be at least 18 years old.
• Preferred Associate or Bachelor's degree.
• High school diploma or GED required.
• Must have a driver's license and reliable transportation.
• Entry-level roles with immediate start dates available.
• Excellent communication and interpersonal skills.
• Comfortable engaging with people throughout the day.
• Ability to work well in a diverse environment.
• Prior experience in customer service, retail, or marketing is preferred.
• Comfortable working in a fast-paced, dynamic environment.
• Ability to work indoors and outdoors.
• Assist with follow-up calls when needed.
• Effective communication within CRM regarding patient and referral source information.

Nice-to-haves

• Proficiency in digital marketing tools and tactics.
• Medical knowledge.
• Communications finesse.
• Digital experience.
• Regulatory awareness.
• Ethical responsibility.
• Ability to speak to the target audience effectively.
• Contextual and culturally relevant messaging.
• Establishing authority while being caring and empathetic.
• Finding the best mix of patients to meet business objectives.
• Keeping patients engaged with relevant, timely, and personalized communication.

Benefits

• Flexible scheduling as an independent contractor.
• Opportunity to work in a dynamic and supportive environment.