Healthcare Regional Outreach & Marketing Director(PACE)

$165,000 - $220,000/Yr

Medica Talent Group - Commerce, CA

Full-time - Mid Level

Commerce, CA

11-50 employees

About the position

The Regional Director, Outreach & Marketing for PACE position is responsible for meeting or exceeding membership enrollment goals and retaining current participants in PACE, in our approved geographic service areas. This Director will be responsible for the development and execution of marketing strategies, campaigns, initiatives, and budgets designed to meet or exceed enrollment goals and increase market penetration in new service areas. The Director works closely with PACE Senior Leaders, Center Program Directors, and Center Managers in developing and implementing strategic marketing initiatives and retention practices for the programs. The Director will ensure that the marketing outreach and business development campaigns are executed with excellence, and measure quantitatively and qualitatively to determine success and future applications. The Director will establish and maintain strategic community partnerships to drive brand awareness and enrollment growth. Optimize CRM to gather and analyze data from marketing campaigns, enrollments, dis-enrollments, etc. to better decision-making, improve performance and increase growth. Discover new trends and patterns and identify opportunities to optimize business operations and improve customer experience. Monitor competitors in our industry to make informed strategic decisions. Ensure quality and compliance with the enrollment process and provide resolutions as needed. Work with cross-functional operational leaders to ensure Participants are enrolled in a timely and efficient manner. Support safe membership growth, customer experience, and retention efforts. Ensure compliance with State and Federal PACE Regulations and be responsible for developing Correction Action Plans (CAP) for audit purposes. Develop and sustain employee engagement by fostering high-quality two-way communication, employee wellness, and employee recognition. The Director is responsible to ensure compliance with CMS regulation and CMS Marketing Guidelines, as well as DHCS regulations related to marketing practices.

Responsibilities

• Meet or exceed membership enrollment goals and retain current participants in PACE.
• Develop and execute marketing strategies, campaigns, initiatives, and budgets.
• Work closely with PACE Senior Leaders, Center Program Directors, and Center Managers to implement strategic marketing initiatives.
• Establish and maintain strategic community partnerships to drive brand awareness and enrollment growth.
• Optimize CRM to gather and analyze data from marketing campaigns, enrollments, and dis-enrollments.
• Monitor competitors in the industry to make informed strategic decisions.
• Ensure compliance with State and Federal PACE Regulations and develop Correction Action Plans (CAP) for audits.
• Lead assigned marketing team to execute established marketing strategy and hold staff accountable for performance.
• Identify new business development opportunities with key community partners and establish referral networks.
• Monitor and analyze marketing campaign effectiveness and track Key Performance Indicators (KPIs).
• Ensure that all marketing communications meet CMS/DHCS regulations and corporate standards.

Requirements

• Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
• Proven experience in regional marketing roles with a focus on market expansion.
• Minimum 7 years of marketing and strategy experience required.
• Knowledge and experience in healthcare, particularly in the California Market.
• Experience with elderly consumers.
• Ability to travel regionally as needed (within 15 clinics).
• Bilingual Spanish required (90% Spanish Speaking).
• Demonstrates excellent written and verbal communication skills.
• Strong quantitative and analytic skills required.

Nice-to-haves

• Experience in healthcare marketing for senior populations.
• Familiarity with PACE programs and regulations.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance