Healthspire Payor Solutions Marketing - Director

$100,000 - $231,540/Yr

CVS Health - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Health and Personal Care Retailers

About the position

CVS Health is seeking a dynamic and customer-centric marketing leader to drive the B2B and B2C marketing strategy for the Payor Solutions portfolio. This portfolio is a growing and core component of the Care Delivery strategy, which includes solutions for population health, rare and complex conditions, cardio-metabolic health management, and Quality measures. As the Lead Director of Marketing, you will be responsible for shaping the marketing strategy and delivering integrated campaigns across various audiences, aligning with the growth objectives of the business. Your role will involve creating a best-in-class buying experience for clients and a personalized member experience to drive enrollment and continued engagement. In this position, you will work cross-functionally to build and execute strategies and integrated campaigns based on market research, insights, and best practices that incorporate multiple channels with measurable results. You will also lead a team of 2-3 direct reports, building the marketing roadmap and prioritizing input to ensure the team focuses on delivering high-quality, high-value strategies and campaigns. This role requires balancing short-term needs with long-term vision and navigating a highly matrixed organization to develop marketing strategies that deliver results. This is a hybrid position, requiring you to work three days a week (Tuesday, Wednesday, and Thursday) at one of our hub locations, which include Woonsocket, RI; Wellesley or Boston, MA; NYC Soho; Hartford, CT; and Chicago, IL.

Responsibilities

• Drive the B2B and B2C marketing strategy for the Payor Solutions portfolio.
• Shape the marketing strategy and deliver integrated campaigns across various audiences.
• Create a best-in-class buying experience for clients and a personalized member experience.
• Work cross-functionally to build and execute strategies and integrated campaigns based on market research and insights.
• Lead a team of 2-3 direct reports, building the marketing roadmap and prioritizing input.
• Balance short-term needs with long-term vision in a dynamic environment.
• Navigate a highly matrixed organization to develop effective marketing strategies.

Requirements

• 10+ years of marketing experience in B2B/B2C audience segmentation, analytics, content, acquisition, and digital marketing; experience in healthcare, PBM, or relevant industry preferred.
• 5+ years management experience in leading and developing high-performing teams in a fast-paced environment.

Nice-to-haves

• Proven expertise in developing best-in-class marketing strategies that move customers from awareness to consideration and adoption.
• Strong driver of results with a proven ability to think strategically and turn strategy into action, overseeing multiple projects to completion simultaneously.
• Experience collaborating with and earning the trust of Sales, Account Management, and Product stakeholders to create and deliver compelling, relevant, customer-centric touchpoints.
• Proven ability to partner cross-functionally at all levels of the organization to drive strategies forward.
• Experience navigating and succeeding in a highly matrixed organization.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan available for eligible employees.
• Fully-paid term life insurance plan for eligible employees.
• Short-term and long-term disability benefits.
• Numerous well-being programs and education assistance.
• Free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year.