Heroku Product Marketing, Sr Lead

$136,000 - $187,900/Yr

Salesforce - Atlanta, GA

Full-time - Senior

Atlanta, GA

Publishing Industries

About the position

The Product Marketing Senior Lead at Heroku is responsible for crafting compelling product messaging and positioning, developing marketing campaigns, and driving go-to-market strategies for cloud application platforms. This role focuses on creating engaging content that resonates with customers and supports sales initiatives, ultimately contributing to pipeline generation and revenue growth.

Responsibilities

• Drive messaging and positioning for Heroku products, targeting IT decision makers and developers.
• Lead product launches in collaboration with product teams to enhance market perception.
• Develop and implement a comprehensive content strategy to support demand generation and sales activities.
• Partner with demand and growth marketing teams to create engaging content for the buyer's journey.
• Create and drive sales programs to generate new pipeline and close revenue in white space segments.
• Enable sales teams with content on Heroku products, use cases, and campaigns.
• Organize and participate in industry events, conferences, and webinars.

Requirements

• 7+ years of experience in product marketing, sales, or go-to-market roles.
• Proven experience in technology marketing, particularly in cloud, Kubernetes/containers, and developer tools.
• Excellent communication and interpersonal skills.
• Ability to build strong relationships with cross-functional teams and global stakeholders.
• Experience in creating marketing assets such as product demo videos, presentations, and blogs.
• Proficient in using data and analytics for decision-making and measuring marketing metrics.
• Strong strategic thinking and messaging skills for technology products.

Benefits

• Competitive salary
• Incentive compensation
• Equity options
• Comprehensive health benefits
• Employee resource groups
• Inclusive benefits
• Professional development opportunities