Home Health Marketer with HH marketing experience

Newline Home Health And Pallative Care - Riverside, CA

Part-time,Full-time - Entry Level

Riverside, CA

About the position

The Home Health Marketer is responsible for managing all aspects of marketing for Newline Home Health & Palliative Care, focusing on establishing and maintaining positive relationships with customers and referral sources. This role involves overseeing marketing operations, implementing initiatives to meet budgetary goals, and providing leadership in strategic planning to enhance service offerings. The position requires a proactive approach to marketing within the healthcare sector, particularly in home health care operations.

Responsibilities

• Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer payer and patient perception of the Hospice Agency as a high-quality provider of services.
• Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel.
• Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided by the home health agency.
• Monitor and report cost effectiveness of marketing efforts.

Requirements

• Bachelor's degree (or higher) in Marketing or Business Administration.
• Some experience in health care marketing, preferably in home health care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.

Nice-to-haves

• Experience in social media marketing.

Benefits

• Supportive office staff
• Facilitated communication between staff and physicians
• Computerized Documentation (Data Soft Logic)
• Flexible working hours
• Minimal stress environment
• Opportunity for growth within a caring Home Health Agency.