Home Health Marketing Specialist

Capstone Home Health • Jacksonville, FL

408d • $45,000 - $50,000

About The Position

Capstone Home Health is seeking a dynamic and results-driven Marketing Specialist to enhance brand presence and manage relationships with referral sources in the community. This role focuses on developing and executing marketing strategies that drive engagement and requires a blend of creativity and analytical skills.

Requirements

• Minimum of Bachelor's Degree.
• At least two years recent sales experience in the healthcare industry, preferably in home health care.
• Establish healthcare contacts and be able to readily network in the community.
• Experience in content marketing strategies that drive engagement and conversions.
• Excellent communication skills, both written and verbal, with strong attention to detail.

Responsibilities

• Generating referrals for home health by building relationships with long term care, independent and assisted living facilities and other community resources.
• Conduct market analysis; develop sales strategy, goals and plans.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Create engaging content for various platforms including websites, blogs, and social media.
• Conducting sales calls, and evaluating results and effectiveness of sales activity.
• Support business development activities and help establish strong relationships with new and existing referral sources.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Benefits

• Contract position with a pay range of $45,000 - $50,000 per year.
• Flexible schedule with day shifts from Monday to Friday, and weekends as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree