Homecare Marketing Coordinator

Home Instead - Glenview, IL

Full-time - Entry Level

Glenview, IL

Nursing and Residential Care Facilities

About the position

The Marketing Coordinator at Home Instead is a vital role focused on supporting marketing efforts within the home care and health care sectors. This position involves developing and implementing marketing strategies, creating engaging content, and analyzing campaign performance to drive the company's growth and enhance brand visibility.

Responsibilities

• Assist in developing and implementing marketing strategies to promote our services
• Create engaging content for digital marketing channels, including social media, blogs, and email campaigns
• Collaborate with cross-functional teams to coordinate marketing initiatives and ensure brand consistency
• Monitor and analyze the performance of marketing campaigns using Google Analytics and other tools
• Support the execution of advertising campaigns across different platforms
• Assist in managing marketing automation platforms and email marketing campaigns
• Stay up-to-date with industry trends and best practices in marketing

Requirements

• 1 year of marketing experience
• Strong understanding of market research techniques and data analysis
• Proficiency in digital marketing strategies and tactics
• Knowledge of content marketing principles and best practices
• Familiarity with Google Analytics or similar analytics tools
• Experience with marketing automation platforms is a plus
• Basic knowledge of HTML5 for email template customization
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects simultaneously

Nice-to-haves

• Experience in home care or health care marketing
• Familiarity with marketing automation platforms

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching