Hospice Account Executive

St. Croix Hospice - Fort Atkinson, WI

Full-time - Entry Level

Fort Atkinson, WI

Ambulatory Health Care Services

About the position

The Hospice Account Executive is responsible for developing and maintaining positive relationships with referral sources and designated communities, providing education on hospice care, and assisting with intake to ensure timely and accurate referral coordination. This role involves meeting admission and call volume targets, coordinating daily sales and marketing operations, and enhancing communication between patients, families, and healthcare providers.

Responsibilities

• Meet admission and call volume targets.
• Coordinate daily sales and marketing operations including implementation of marketing initiatives.
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements.
• Employ marketing and promotional initiatives to achieve budgetary sales volume projections.
• Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitors' market positioning.
• Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors.
• Provide patient, family, and caregiver education on hospice and encourage informed decision making.
• Assist the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitor allocation of resources according to budgetary limitations.
• Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections.
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories.
• Assist with ongoing training and support of Care Transition Team.
• Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management.
• Assist in orienting all new staff members of the marketing team.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel.
• Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided.
• Monitor and report cost effectiveness of marketing efforts.

Requirements

• Associate's degree in Marketing, Business Administration, Healthcare, or related field.
• Clinical background and hospital familiarity preferred.
• Ability to position services to, and deal tactfully with, customers and clients.
• Demonstrates good communication skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice-to-haves

• Experience in sales.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid time off
• Paid holidays
• Customized Mental Health Support Program
• Company-paid Basic Life Insurance
• Short Term and Long-Term Disability