Hospice Account Executive

St. Croix Hospice - Grand Island, NE

Full-time - Mid Level

Grand Island, NE

Ambulatory Health Care Services

About the position

The Hospice Account Executive is responsible for developing and maintaining positive relationships with referral sources and communities, providing education on hospice care, and assisting with intake to ensure timely and accurate referral coordination. This role involves meeting admission and call volume targets, coordinating marketing operations, and enhancing communication among patients, families, and healthcare teams.

Responsibilities

• Meet admission and call volume targets
• Coordinate daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services
• Document all sales activity in the CRM per organizational requirements
• Employ marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor's market positioning
• Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provide patient, family, and caregiver with education on hospice and encourage informed decision making
• Assist the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department
• Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assist with ongoing training and support of Care Transition Team
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Monitor and report cost effectiveness of marketing efforts

Requirements

• Associates degree in Marketing, Business Administration, Healthcare, or related field
• Clinical background and hospital familiarity preferred
• Ability to position services to, and deal tactfully with, customers and clients
• Demonstrates good communications skills, negotiation skills, and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Benefits

• Two medical plan choices
• Dental, vision and life insurance benefits
• Customized Mental Health Support Program
• Employee Assistance Program
• Paid time off and paid holidays
• 401k Retirement Plan with up to 4% employer matching
• Flexible Spending Account (FSA)
• Company-paid Basic Life Insurance, AD&D, Short Term and Long-Term Disability