Hospice Marketing Director/ community liaison

Unclassified - Burbank, CA

Full-time

Burbank, CA

About the position

The Marketing/Community Relations Director at MD Care Hospice is a pivotal role responsible for overseeing all marketing operations within the organization. This position requires a strong background in healthcare marketing, particularly in hospice care, and involves managing a team dedicated to establishing and maintaining positive relationships with customers and referral sources. The director will be tasked with responding to customer requests and concerns, as well as negotiating service contracts with managed care organizations, government agencies, and other payers. In this role, the director will direct daily marketing operations, ensuring that all marketing initiatives are effectively implemented. It is crucial for the staff to understand and adhere to all relevant laws and regulations regarding marketing activities, including anti-kickback statutes and patient solicitation. The director will also be responsible for maximizing third-party reimbursements through effective negotiation of service contracts. Additionally, the Marketing/Community Relations Director will assist the Executive Director/Administrator in establishing volume projections for the annual budget and will monitor the allocation of resources according to budgetary limitations. Continuous market assessments will be conducted to develop a comprehensive marketing plan aimed at meeting budgetary volume projections. The director will employ various marketing and promotional initiatives to achieve these goals and will maintain positive working relationships with current and potential referral and payer sources. The role also involves recruiting, selecting, and managing the marketing team, as well as building and monitoring community perceptions of MD Care Hospice as a high-quality service provider. The director will provide leadership in strategic planning, identifying opportunities for additional or improved services to meet customer needs, and will maintain a comprehensive understanding of the hospice market, including key referral sources and competitor positioning. Furthermore, the director will monitor and report on the cost-effectiveness of marketing efforts, ensuring that the organization remains competitive and responsive to community needs.

Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of MD CARE HOSPICE as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of MD CARE HOSPICE markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by MD CARE HOSPICE.
• Monitors and reports cost effectiveness of marketing efforts.

Requirements

• Experience in health care marketing management preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.