Hospitality Digital Marketing Coordinator

$44,000 - $59,000/Yr

The Hotel @ Umcp - College Park, MD

Full-time - Entry Level

College Park, MD

About the position

The Hospitality Digital Marketing Coordinator at The Hotel at UMCP is responsible for developing and executing digital marketing strategies to enhance the hotel's online presence and drive engagement. This role involves managing social media platforms, email marketing campaigns, and digital content creation, while also analyzing performance metrics to inform future strategies. The ideal candidate will possess strong communication skills and a passion for digital marketing, with a focus on both B2B and B2C initiatives.

Responsibilities

• Collaborate with hotels and restaurant partners to manage social media programs and drive engagement.
• Analyze the hotel's social media strategy and provide data-driven recommendations for improvement.
• Source content through incentive programs and contests to enhance social media presence.
• Examine web and social analytics to identify areas for improvement in social strategy.
• Expand social media offerings to new platforms such as TikTok and Yelp.
• Provide on-site support for hotel events through live posting and photography.
• Assist in social media training for hotel and corporate team members.
• Plan, implement, and manage email marketing campaigns in collaboration with hotel management.
• Identify target audiences and manage email contact lists for effective campaigns.
• Draft, proofread, and monitor performance of email marketing campaigns.
• Collaborate with marketing teams to develop social media promotions aligned with marketing goals.
• Create and manage editorial calendars for fresh content creation.
• Monitor hotel and third-party websites for content accuracy.
• Manage online reputation through monitoring and responding to reviews.
• Aggregate data and create reports on social media and reputation management trends.
• Stay informed about industry trends and contribute to team engagement efforts.

Requirements

• College degree or 2+ years of demonstrated experience in social media marketing.
• High School Diploma or equivalent required.
• Strong written communication skills with the ability to adapt to different audiences and platforms.
• Experience with web analytics platforms such as Google Analytics.
• Knowledge of social media advertising platforms including Facebook, Instagram, and LinkedIn.
• Technical competency in necessary software (Microsoft Word, Excel, PowerPoint).
• Exceptional multi-tasking and problem-solving skills.
• Excellent time management and organizational skills.

Nice-to-haves

• Experience with social media/reputation tracking platforms (Hootsuite, ChatMeter, etc.).
• Knowledge of B2B and B2C email marketing campaigns.
• Familiarity with paid media campaigns and website reporting.

Benefits

• 401(k)
• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Paid holidays
• Paid jury duty