Hospitality Digital Marketing Coordinator

University of Maryland - McLean, VA

Full-time - Entry Level

McLean, VA

Educational Services

About the position

The Hospitality Digital Marketing Coordinator will play a crucial role in enhancing the digital presence of Southern Management Companies' hotels and retail partners. This position requires a deep understanding of digital marketing strategies, particularly in social media, and the ability to leverage various digital channels to drive business objectives. The ideal candidate will possess strong written communication skills, enabling them to adapt their writing style to suit different audiences and platforms. Familiarity with B2B and B2C email marketing campaigns, as well as paid media campaigns and website reporting tools such as Google Adwords and Google Analytics, is highly desirable. In this role, the coordinator will assist in developing and executing social media strategies that align with the company's goals. This includes monitoring, managing, and analyzing social media programs to enhance engagement and revenue. The coordinator will analyze the long-term needs of the hotel's social media strategy and provide data-driven recommendations for improvements. They will also be responsible for sourcing content through various initiatives, such as contests and incentive programs, and will examine web and social analytics to identify areas for enhancement. The coordinator will collaborate with marketing and hotel operations teams to create social media promotions that meet corporate and hotel-specific marketing objectives. They will also manage the online reputation of the hotels by monitoring reviews and social media interactions, ensuring timely and professional responses to all feedback. Reporting will be a key aspect of the role, as the coordinator will aggregate data to create reports that highlight the strengths and weaknesses of the hotels' social media and reputation management efforts compared to competitors. Overall, the Hospitality Digital Marketing Coordinator will be instrumental in supporting Southern Management's mission and values while staying current with industry trends and contributing to team engagement efforts.

Responsibilities

• Assist SMC's hotels and restaurant & retail partners to ensure a strong social media presence by monitoring, managing, and analyzing all social media programs.
• Analyze the long-term needs of the hotel's social media strategy and offer data-driven recommendations.
• Source content through development and implementation of incentive programs, contests, etc.
• Examine web and social analytics of our hotels and retail partners as well as our competition to identify areas for improvement.
• Expand SMC's hotels social media offerings to new/relevant platforms such as TikTok, Yelp, etc.
• Assist in the research and development of new strategies to promote SMC's hotels and retail partners via social media.
• Provide on-site support for hotel-related events in the form of live posting, photography, and other marketing needs.
• Assist with social media training for hotel team members and additional corporate team members.
• Collaborate with marketing and hotel operations teams to develop social media promotions that help achieve corporate and hotel-specific marketing goals.
• Create and manage editorial calendars for the creation of fresh content that fulfills marketing strategies.
• Monitor hotel and 3rd party websites for accuracy in content.
• Monitor and assist hotels with email blasts to promote special marketing campaigns and events.
• Manage online reputation for hotels through comprehensive monitoring of review and social media sites.
• Partner with corporate and hotel operations teams to respond to negative posts/reviews appropriately.
• Aggregate data and create recurring reports to illustrate the strengths and weaknesses of hotels' social media and reputation management trends.
• Measure the awareness and financial impact of social media and reputation management on overall marketing efforts.

Requirements

• College degree or 2+ years demonstrated experience in social media marketing.
• High School Diploma or equivalent required.
• Knowledge of various social media advertising platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, Yelp, Google, etc.).
• Technical knowledge and competency in necessary systems and software (Microsoft Word, Excel, PowerPoint, etc.).
• Excellent professional writing skills and written/verbal communication skills.
• Experience with web analytics platforms (Google Analytics, etc.).
• Experience with social media/reputation tracking platforms (Hootsuite, ChatMeter, etc.).
• Exceptional multi-tasking and problem-solving skills.
• Organized and detail-oriented.
• Excellent time management skills.
• Excellent interpersonal communication skills.

Nice-to-haves

• Experience with paid media campaigns and website reporting tools.
• Familiarity with email marketing campaigns.

Benefits

• 401(k)
• 401(k) matching
• AD&D insurance
• Continuing education credits
• Dental insurance
• Disability insurance
• Paid jury duty