Hospitality Manager, Beaulieu Vineyard

$80,000 - $95,000/Yr

Treasury Wine Estates - Vineyard, CA

Full-time - Mid Level

Vineyard, CA

Merchant Wholesalers, Nondurable Goods

About the position

The Hospitality Sales Manager (HSM) at Beaulieu Vineyard is a pivotal role responsible for overseeing all guest interaction programming and ensuring financial deliverables are met. This position requires the creation and maintenance of a safe environment for both employees and guests, while curating and delivering exceptional guest service and programming. The HSM will be tasked with achieving key sales metrics, including club conversion rates, net sales revenue, sales per guest, wine sales per guest, and effective data capture. Additionally, the role involves developing engaging and relevant guest programming and consumer events that enhance the overall visitor experience. In terms of operational responsibilities, the HSM will manage overheads and cost controls, particularly focusing on labor and cost of goods sold (COGS) for tours and tastings. Training team members and fostering a high-performance culture is essential, as is managing the operational and sales budget effectively. The HSM will also be responsible for the stewardship of this historic site, representing the Beaulieu Vineyard brand within the community. Other key responsibilities include staff performance management, succession planning, conducting market research, competitive benchmarking, and managing incentive programs. The role also encompasses inventory management, customer issue resolution, and compliance management, particularly in relation to health and safety regulations. The HSM is a critical member of the Direct to Consumer (DTC) team and is expected to embody the company’s core values and leadership framework, which emphasizes collaboration, courage, and authenticity. This position offers a unique opportunity to make a significant impact in the wine industry while working in a dynamic and supportive environment.

Responsibilities

• Create and ensure a safe environment for employees and guests.
• Curate, lead, and deliver exceptional guest service and programming.
• Deliver key sales metrics including club conversion, net sales revenue, sales/guest, and wine sales/guest.
• Develop engaging and relevant guest programming and consumer event programs.
• Manage overheads and cost controls, especially labor and COGS for tours and tastings.
• Train team members and cultivate a high-performance culture.
• Manage operational and sales budgets effectively.
• Stewardship of the historical site, representing the BV brand in the community.
• Manage staff performance and succession planning.
• Conduct market research and competitive benchmarking.
• Plan and manage incentive programs.
• Manage inventory and merchandise.
• Resolve customer issues and manage compliance.
• Implement health and safety topics and training, managing all required compliance reporting.

Requirements

• BS degree or equivalent work experience with a minimum of 3 years in a similar retail or sales leadership role in the hospitality industry.
• Preferred experience as a tasting room or hospitality manager, ideally in the wine industry.
• Experience leading a high-performing team, supervising, training, and coaching sales teams of more than 18 employees.
• P&L responsibility managing revenue of $2 million or more, or the ability to do so.
• Strong leadership skills and the ability to coach others effectively.
• Knowledge of food and wine, the wine industry, and competitive offerings in the Napa and Bay Area hospitality market.
• Proven track record of leading others and delivering results against defined targets.
• Working knowledge of winery POS systems, calendar programs, and Microsoft Office Suite.
• Strong customer service and sales aptitude.
• Ability to lift 40 lbs (a case of wine).

Nice-to-haves

• Experience in the wine industry is ideal but not essential.
• Familiarity with event planning and execution in a hospitality context.

Benefits

• Opportunity to make an impact in the world of wine.
• Access to celebrated wines through an employee product allowance.
• Global opportunities across various regions including Australia, New Zealand, the US, Asia, and Europe.
• Career development across multiple functions.
• Structured development programs for health, wellbeing, and career advancement.
• An additional day of leave each year, known as 'TWEforME Day'.