Hospitality Marketing Manager

$75,000 - $90,000/Yr

Vail Resorts

Full-time - Mid Level

Onsite

Amusement, Gambling, and Recreation Industries

About the position

The Hospitality Marketing Manager is responsible for developing and executing go-to-market campaign strategies for Vail Resorts' lodging portfolio. This role involves collaboration with internal and external partners to drive business results, utilizing data-driven insights and creative marketing strategies. The ideal candidate will have a strong background in brand and product marketing, with a focus on achieving business revenue goals through effective campaign management and optimization.

Responsibilities

• Drive strategy development, implementation, optimization, and project management for lodging go-to-market campaign planning
• Manage the go-to-market alignment and approval process from strategy to in-market deliverables with key business stakeholders and cross-functional partners
• Own relationships and manage external vendors including agency partners, copywriters, photographers, etc.
• Assist in content creation for lodging properties and brands across various channels, including web, paid media, email, social media, and more
• Develop and maintain copy and imagery across resort lodging and group websites
• Manage and allocate marketing budget to support goals and priorities of the business, in compliance with Vail Resorts processes
• Review, analyze, and clearly communicate performance metrics and insights to stakeholders to drive go-to-market optimizations and business strategy changes
• Actively engage in team culture and talent development, and provide support, coaching, and guidance to two senior specialist team members (not direct reports)

Requirements

• 4-year college degree required. Emphasis in marketing, business and or communications preferred
• 4+ years Brand, Product, or Hospitality Marketing experience preferred. Experience working in a multi-location and/or corporate matrixed environment.
• 2+ years in campaign management or go-to-market strategy development
• Very strong quantitative and analytical skills, with a solution-oriented mindset
• Ability to clearly communicate strategies, recommendations, and complex ideas
• High degree of emotional intelligence, attention to details and level of professional conduct
• Self-starter, results-oriented, and multi-tasker
• Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence
• Pursues work with energy and drive; adept at assessing and utilizing business data to identify needs and capitalize on opportunities
• Excellent interpersonal skills and a positive attitude, with the ability to work in a fast-paced environment
• Comfortable interacting with individuals at all levels of an organization; works independently, takes initiative, and has the desire to achieve
• Possesses good judgment, is detailed and trustworthy

Benefits

• Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons
• Employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance: Medical, Dental, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans