Brookdale Community College - Lincroft, NJ
posted 9 days ago
About the position
The Marketing Coordinator will serve as a liaison between the College Relations Department and the Continuing and Professional Studies (CPS) Institute to assist in the execution of Brookdale's Strategic Marketing Plan as well as coordinate and develop future campaigns and initiatives to help increase enrollment and awareness for Brookdale's CPS program offerings. These campaigns will include but not be limited to email campaigns, social media campaigns, and digital marketing campaigns. The Marketing Coordinator will require strong analytical skills that lead to data-driven decisions as well as collaboration with the College Relation's graphic designers to ensure brand constituency for the various campaigns and help streamline campaign approvals and executions.
Responsibilities
- Support the Executive Director of College Relations and Executive Director of Continuing and Professional Studies in executing and evaluating the established marketing strategy and plan for CPS.
- Conduct research to analyze competitive landscape, market trends, and customer behavior.
- Evaluate CPS' current social media handles and collaborate with College Relation's Social Media Administrator to ensure the Strategic Social Media strategy is being executed.
- Communicate campaign deliverables, objectives, and timelines to both the College Relations and CPS teams.
- Work closely with the College Relations team to develop several types of marketing deliverables, including social media posts and email campaigns.
- Monitor and analyze metrics to track the success of marketing campaigns.
- Meet with the CPS Directors to obtain webpage edits and ensure content consistency across the CPS webpages.
- Collaborate with the College Relations designers to create flyers and other marketing needs for CPS programs.
- Other Duties and Responsibilities as assigned.
Requirements
- Bachelor's Degree in a Marketing, Communications, or related field.
- Two years of related experience in Marketing and/or Communication.
- Experience with WordPress.
Nice-to-haves
- Experience in Higher Education or Program Marketing a plus.
Benefits
- $24.79/hr
