HUMAN RESOURCES SPECIALIST

Hesperans - Lakewood, CO

Full-time

Lakewood, CO

About the position

We are looking for passionate individuals to join our dynamic creative team, where you will collaborate with professionals on innovative projects in digital marketing. The role emphasizes creativity, curiosity, and a commitment to excellence in a supportive work environment.

Responsibilities

• Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Develop and oversee content marketing initiatives, including blog posts, ebooks, infographics, and videos.
• Ensure content is relevant, engaging, and optimized for search engines.
• Create and execute social media campaigns to build brand awareness, drive engagement, and generate leads.
• Monitor social media channels for trends, conversations, and opportunities.
• Design and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions.
• Segment and target email lists for maximum effectiveness.
• Monitor, analyze, and report on key performance metrics using tools like Google Analytics and marketing automation platforms.

Requirements

• Experience with marketing automation platforms is a plus.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Ability to create engaging and effective content for various digital channels.
• Ability to adapt to changing marketing trends and technologies.
• Creative problem-solving skills and a willingness to think outside the box.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).